Venture Development Solutions
Keep up with the latest news and updates about Venture Finance and Tech Startups world
Brad Furber
January 18, 2021
A PRODUCT OF EVOLUTIONPeople sometimes ask about the origins of Aery Advisors and the Venture Finance Academy. It’s a good question. These sorts of firms and programs rarely emerge spontaneously. They germinate, sprout and then grow. They’re the product of long processes, accrued knowledge and strata of experience. So here’s the story.Picture me as a … read more
Aery Advisors
January 11, 2021
Going to Market – The Long Journey Ahead.Raising money is a lot like having a baby. You can’t really speed up the process without messing it up.In this part, you are going to learn:Why it usually takes at least 3-6 months, and sometimes up to 12 months or more to raise money.Why raising money is … read more
Aery Advisors
January 4, 2021
The third Case Study part is all about Going to Market with an offer that will attract the Investors and the Capital you need. And notice that we said both Investors, and Capital.Because in this part, you will see how SanityDesk’s initial offer limited it’s fundraising capabilities. Then you will learn exactly how they fixed … read more
Aery Advisors
December 28, 2020
In the movie The Social Network about the birth of Facebook, one of the founders says that they have formed a Florida LLC. “Classic rookie mistake,” says another character who knows what they are talking about. What was the mistake?Welcome to the second part of the case study of how SaaS startup SanityDesk raised US$1.35M … read more
Aery Advisors
December 21, 2020
Welcome to the first part of the case study of how SaaS startup SanityDesk raised US$1.35M of pre-seed funding and the sources it used to do this. It’s a classic story of doing the necessary strategic work before setting out to raise money. If you missed the introduction part about this case study, please click … read more
Aery Advisors
December 14, 2020
A few weeks ago, in late November 2020, our founder Brad Furber travelled from his current WFH base in Basel, Switzerland to Kiev, Ukraine to produce a deep dive case study with Sam Cook. The case study dates back to Spring 2018, when Brad met Sam at a startup conference in St. Gallen, Switzerland. Sam … read more
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