Cash is oxygen for startups
Can you breathe?

Too many tech startups fall behind due to a lack of financial resources
Do you have enough oxygen to survive the next 12-18 months?
If there isn't time now, when will there be?

Access the FREE Global Venture Finance Directory.

More than 3 867 + startup investors, communities and sources of capital.

Plus you will get a Free Investor Tracking Template.

Take the Investor Readiness Test and find it out.
More than 3.000 Startup founders like you took it!

It takes just 2 minutes to finish the test.

Based on your answer you will get dynamically generated page (more than 106 Millions answer variations), with review of your current business state and what you need to do to become investor ready.

Fundraising Educational Products and Programs

This short overview is designed to help startup founders map out a strategy and a process to identify, target, and close funding from their ideal sources of capital.

4 powerful venture finance video lessons that will help you learn the language startup investors expect to hear from you before they wire you money

Does your startup have Venture Finance Advisor who can help you to raise money from investors, negotiate the deal and get the best terms?

If you don’t have access to suitable investors for your startup OR prospective investors are not saying YES, you need a fundraising quick fix

The Startup Fundraising Quickfix is a bespoke coaching program to help you become investor-ready and help you identify your ideal investors in 90 days or less.

We help you get investor ready, and coach you through the whole process, from beginning to end, through the ups and downs, for a period of 12 months, until you raise your next funding round

Term Sheet Battle

Ever how entrepreneurs and high-tech ventures "spin-out" technology from top research-intensive universities and other institutions, including how such spin-outs organize and negotiate their first round of seed capital from outside investors?  Wonder no more.  

Term Sheet Battle - DTU (2021) is a live (and on-demand recording) between a real institutional investor and real "spin-off" entrepreneur, represented by a lawyer with real experience structuring and closing transactions of this nature.  This program demystifies what is mostly a closed and poorly understood process:  the first negotiation of a "term sheet" to launch finance and grow the spin-out startup.  Read the full blog post about this event and the program.

To Market, To Market…Home Again, Home Again, Jiggety-Jig: Part 4 of our Venture Finance Academy Case Study – How to Raise $1.35M for Your Tech Startup During a Pandemic

Going to Market - The Long Journey Ahead.Raising money is a lot like having a baby. You can’t really speed up the process without messing .... [Click to continue]

Read More
To Market, To Market…Home Again, Home Again, Jiggety-Jig: Part 4 of our Venture Finance Academy Case Study – How to Raise $1.35M for Your Tech Startup During a Pandemic

Venture Finance Insights Weekly Newsletter

Subscribe for weekly email updates and join community of more than 5500 founders

Venture Finance Insights by Aery Advisors is a weekly newsletter with expert advice on securing your tech startup financing and summarizing relevant research, reports, articles and news related to startup and emerging growth ecosystems around the world, highlighting key insights from the industry as well as our portfolio of clients. Aery Advisors helps founders, funders and teams turn big ideas into reality.

You may opt out at any time using the unsubscribe function provided in the emails.

Why us?

We are the education, coaching and advisory business

Our experience is in helping startup founders and CEOs access the necessary knowledge,
expertise and connections to attain their venture finance goals. Being not a direct investor in our customers or a "finder"/"broker/dealer" we can focus on delivering best know-how and being on your side of the table.


Angel and venture capital financings


Mergers and acquisitions


Public offerings

$ 1B+

Aggregate capital financing raised


Founder of Aery Advisors

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer who’s been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you during my entire professional career.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup, co-founder of an innovative law firm for startups and emerging growth companies, and founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

I’ve been engaged to advise on more than 150 angel and  venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings. 

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t. Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

That is what I am sharing in this course.


I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow.

I want to help you help yourself – by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.

Companies and Organizations that trusted Brad Furber

What other startup founder say about working with Aery Advisors and Brad Furber

Printify Inc., headquartered in Riga, Latvia, announced in September 2021 that it successfully closed a $45 Million Series A financing, led by Index Ventures, H&M Group and Virgin Group.

Latvia’s Printify Closes $45 Million Series A Round in September 2021

If you can have somebody experienced like Brad, that is huge because it can save you a ton of money

“I think the most expensive thing in business is the mistakes you make and mistakes in terms of the direction of where you want to bring the company, and the time you waste in going the wrong direction or focusing on the wrong thing.

And if you have somebody experienced like Brad, that is huge because it can save you a ton of money.

Having the possibility to have the advice from somebody who has been there and done that before is incredibly valuable.”

-James Berdigans Founder and CEO of

Aery Advisors’ founder Brad Furber has been working with the co-founders of Printify since late 2016. Since that time Brad has participated in multiple financing rounds, including Printify’s Series A round. Over the years, Brad has acted on behalf of Printify in multiple capacities, including as mentor, coach, strategic litigation manager, Series A term sheet negotiator, and outside advisor to counsel Printify going forward in connection with its print on demand platform scale up globally.

ZEMP's product suite enables small and medium businesses to sell across channels, manage operations across all core disciplines, engage with customers, accept payments and ultimately grow their business.

Swiss startup raised $1.3M swiftly in 2021

When I started talking to the first potential investors and they asked "Can I have a look into your data room" and I was prepared. It was a very positive thing. It was much easier to get traction in the market. It was first preparation of 3 months and 4 months of negotiations with investors. All in all, within 7 months we raised 1.3 million dollars.

Brad was tangible, we had open conversations, coaching sessions, I had trust in him because he’s done it, he went through it, he talks from experience, and he has a very huge heritage. You accepted his advice because it worked. It is not a standard class. This is bespoke sessions with him where he focused and adapted his knowledge to my needs.

I would definitely 100% recommend it. I believe there is nothing that cannot be improved so no one has ever got from me a 10, as there is always room to improve, but I would say the experience has been a clear 9 for me.

Founder of Zemp Business Solutions
Lucerne, Switzerland |

SanityDesk is a CRM + Website Builder/Marketing Automation tool that has all of the systems a small business needs to set up, organise, and grow their business online for a low monthly cost

If I hadn't had Brad's coaching, I'd be nowhere close to raising almost $2 million dollars in a pre-seed round

If you do not get your house in order as Brad teaches, you shouldn't go out and raise money.

What I really learned was that there is a process and a system to get your house in order, and that makes all the difference in the world. Aery Advisors has created an entire tool kit to help entrepreneurs do that in the venture finance course. What the course and programs teach is critical to achieving venture finance success.


-Samuel P. N. Coo, CEO & Founder of

iPromote, headquartered in San Luis Obisbo, California, provides digital advertising technology and solutions designed to help underserved SMBs access the high growth programmatic digital advertising market in an efficient and cost-effective way. 

Brad helped us raise more than $1M in equity

If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible to make sure that you're enlisting people that have that explicit knowledge, that “been there, done that" experience, to help guide you move forward.

I was fortunate that I've known Brad for a long time. I've known him since he was 20 years old and I've participated with him, watching him work all around the world. He has extensive experience helping entrepreneurs, startups and emerging growth companies raise capital globally.

In July 2021, Cohere Capital, a Boston-based private equity firm made a strategic growth investment (8 figures) in iPromote.

- Gregg Albright, CEO of iPromote