How to increase the odds of investors saying  YES to funding your Tech Startup 

Get the pre-seed/seed money your Tech Startup needs – faster, smarter and cheaper

Why trust us?

We help startup founders and CEOs like you access the necessary venture finance expertise and connections to grow your venture faster, smarter and on a budget you can afford

150+

Angel and venture capital financings

50+

Mergers and acquisitions

10+

Public offerings

$ 1B+

Aggregate capital financing raised

MEET BRAD FURBER


Founder of Aery Advisors

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer. I've been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you for my entire professional career.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I’ve been engaged to advise on more than 150 angel and venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings. 

I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup. I was co-founder of an innovative law firm for startups and emerging growth companies. Also, I was a founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t.

Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

That is why I am sharing in this course.

I want to help you help yourself by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.

"

I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow.

Companies that trusted Brad Furber in venture finance matters

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Alastair Rampell
General Partner @ Andreessen Horowitz

As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! ;) He's quite the poker player. If you have a startup or even an established business, you should get Brad involved sooner rather than later.

Ace Forsythe

Nicholas Hawtin

Fiduciary, Advisor, Attorney

Investor Network Builder

Nicholas Hawtin
Investor Network Builder, Founder and Mentor

I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene. Brad worked with a number of startups either as founder, interim CEO, advisor, investor, and mentor.

Alastair Rampell

Matt Boisen

General Partner @ Andreessen Horowitz

VP of Legal at Highspot

Matt Boisen
VP of Legal at Highspot

If you get a chance to work with Brad, take it. For almost four years I had the privilege of working with Brad and learned a tremendous amount about resolving complex legal issues and running a business strategically and with a vision. I also valued Brad’s professionalism and friendship and enjoyed collaborating with him on a daily basis. Brad hired me when I was a young lawyer, and in addition to being an outstanding manager, he also was an excellent mentor, leader and advisor, providing a solid foundation for me to succeed in my future endeavors.

Nicholas Hawtin

Ace Forsythe

Investor Network Builder

Fiduciary, Advisor,
Attorney

Ace Forsythe
Fiduciary, Advisor, Attorney

We hired Brad to assist with the acquisition of our firm by a publicly traded company. His experience, skill and advice were invaluable during that transaction. We were able to do the due diligence and some of the legal work in-house but it was great to have Brad's expertise on our side. Even though we were on the West Coast, our, acquires were on the East Coast and Brad was in Australia, I firmly believe we hired the right guy. I know we ended up with a better agreement, and would recommend others at least talk to him before doing anything.

Matt Boisen

Alastair Rampell

VP of Legal at Highspot

General Partner @ Andreessen Horowitz

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next arrow
Slider
Alastair Rampell
General Partner @ Andreessen Horowitz

As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! ;) He's quite the poker player. If you have a startup you should get Brad involved.

Nicholas Hawtin
Investor Network Builder

I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene.

Matt Boisen
VP of Legal at Highspot

If you get a chance to work with Brad, take it. For almost four years I had the privilege of working with Brad and learned a tremendous amount about resolving complex legal issues and running a business strategically and with a vision. I also valued Brad’s professionalism and friendship and enjoyed collaborating with him on a daily basis.

Ace Forsythe
Fiduciary, Advisor, Attorney

We hired Brad to assist with the acquisition of our firm by a publicly traded company. His experience, skill and advice were invaluable during that transaction. We were able to do the due diligence and some of the legal work in-house but it was great to have Brad's expertise on our side.

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Invest 2 hours to learn exactly what's necessary
to raise the money to fund and
grow your business

When you finish the course, speak to a venture finance advisor to
review your venture finance plan and
see how we can help you on your fundraising journey

iPromote provides industry-leading display advertising solutions for enterprise resellers to sell and manage SMB advertisers of any budget size at scale.

Brad helped us raise well over a million dollars

If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible to make sure that you're enlisting people that have that explicit knowledge, that "I've been there before" experience, to help guide you move forward.

I was fortunate that I've known Brad for a long time. I've known him since he was 20 years old and I've participated with him, watching him work all around the world. He has extensive experience in raising venture capital. 

- Gregg Albright, CEO of iPromote

Venture Finance Masterclass

4 powerful venture finance lessons
that will connect you with your target investors

LESSON 1
THE FOUNDATIONAL KNOWLEDGE OF VENTURE FINANCE

The first video is about understanding the foundational knowledge of venture finance: the different kinds of options available to create value and build your business.

Without sufficient resources, your business cannot attract, retain and motivate the best people to work for or with you. More money will allow you to invest in the things that make a business valuable: innovation, product and service design, sales and marketing, customer service and even general and administrative. 


  • Become well versed in how to get access to the resources you need.
  • Learn whether you should offer common stock or if it's better to offer convertible debt for investors.
  • Know which securities options are the most attractive to the kind of investors that you seek to attract.
  • Know the difference between a SAFE and a SAFT and how it can change your future investments.
  • See examples of when you should raise money by offering a revenue-backed note.
  • Be equipped with knowledge about the three basic forms of equity financing for fast deal closing.
  • Know different types of securities and instruments that you can offer to prospective investors
  • Learn how to negotiate the key economic terms with bigger-ticket investors, which will work for your startup long-term.
  • Learn how can you incentivize and compensate employees, contractors and advisors through equity compensation plans.

The first lesson explains it all.

Short video trailer of Lesson 1

LESSON 2
PUT YOUR STARTUP'S "HOUSE IN ORDER"

Short video trailer of Lesson 2

Learn the essentials of preparing your business properly for investment, including business, financial and legal due diligence matters.

Asking third parties to invest in your business is a bit like inviting someone to come stay in your home. It’s important to make sure you have things neat and tidy – that there’s no piles of dirty laundry, or broken glass on the floor, or, God forbid, unflushed toilets. Ugh…

If you are successful at convincing a prospective investor that your venture is an attractive opportunity, that is only the first step: you still need to get through the due diligence stage.


  • Discover 3 ways to do your Tech Startup due diligence process that will increase your odds of convincing investors to say YES.
  • Get real world examples of exactly what investors are looking for in legal, financial and business matters.
  • Learn from real startup examples what usually goes wrong so you can avoid it.

The second video gives you the essential information on getting your house in order.

SanityDesk is a CRM + Website Builder/Marketing Automation tool that has all of the systems a small business needs to set up, organise, and grow their business online for a low monthly cost

If I hadn't had Brad's coaching, I'd be nowhere close to over halfway subscribed in a 1.5 million dollar pre-seed round for a pre-revenue company

If you do not get your house in order as Brad teaches, you shouldn't go out and raise money.
What I really learned was that the process and the system of getting your house in order is everything. He has an entire tool kit to help you do that in the venture finance course. What he teaches is critical.

-Samuel P. N. Coo, CEO & Founder of SanityDesk.com

LESSON 3
VENTURE FINANCE OFFER(S)

Learn what an investor-centric offer looks like to get your next investment round.

Most startup founders are familiar with the concept of “product/market fit” and it’s the same concept matching your business to an investor.

  • Uncover how to avoid raising legal costs when it comes to putting your venture finance offer and contract together.
  • Learn what finance source(s) will be best suited to your startup (e.g., FFF, crowdfunding, state sponsored entrepreneur funds, accelerators and incubators, angels, micro-VC, corporate venture capital, or traditional VC firms). Choosing the wrong source could complicate future finance rounds.
  • Discover which geographic region you should choose (e.g. Silicon Valley, London, Berlin, Singapore, Shanghai) and why this matters to your investors.
  • Prepare yourself to pitch to different types of investors in different circumstances. There's no "one size fits all."
Positioning your venture for success means understanding the motivations, investment methodologies and performance metrics for each type of investor. This video will show you how.

Short video trailer of Lesson 3

LESSON 4
MARKET THE OFFER(S)

Short video trailer of Lesson 4

Learn the contents of the essential toolkit to help you find, approach and close your tech venture finance offering(s).

  • Find out where the fish (investors) are.
  • Learn whether it is a good idea to employ a “fish (investor) finder?” 
  • Discover if you have professional advisors that are experienced in the art and if they they can help you to move forward on this journey.
  • Find out why and how to form an advisory board.
  • Uncover the fastest way to approach investors.
  • Learn how to navigate the corporate and securities laws that regulate how and where you may go hunting and fishing for investors.
  • Learn how you can attract any particular investor in the world if you know who he or she is.

All these topics and more are covered in the fourth video.

WHEN YOU FINISH THE COURSE, YOU’LL BE ABLE TO SPEAK TO ONE OF OUR ADVISORS TO REVIEW
YOUR TECH STARTUP FINANCE PLAN AND DISCOVER HOW WE CAN HELP YOU ON YOUR FUNDRAISING JOURNEY

"The printing platform Printify was recognized as the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019. With $10.5 million in revenue, Printify ranks as the second fastest growing software company in America and the 24th fastest growing companies among all privately held companies, as rated by 2019 Inc. 500."

If you can have somebody experienced like Brad, that is huge because it can save you a ton of money

My advice for all founders: it doesn't matter if it's Brad or anyone else, try to have a mentor that can guide you. And Brad is a really good one.


At the beginning, he was giving us advice on the KISS notes and some things were unclear to us. Obviously, we didn't have that much money that we could get top-notch San Francisco lawyers to explain it to us for $500 an hour. So having Brad on our side and going through those little things that are important at the time, was very, very helpful.

-James Berdigans and Artis Kehris, Founders of Printify.com

Sneak peak of the members area of Venture Finance Masterclass

This investment will improve your knowledge and confidence in accessing the vast pools of capital and expertise available to help you (and your competitors) launch, finance and grow a startup, small business or emerging growth companies. 

the Venture Finance Masterclass

 IncludING 1 FREE venture finance Discovery Call

(2 hours of video training, audio files and eBook)

MEMBERS AREA

2 HOURS OF VIDEO

2 HOURS OF AUDIO

eBOOK

A Discovery Call

What's included

Basic Plan

Premium Plan

Learn the language investors expect to hear before they write you a check

Watch the four Venture Finance Masterclass videos and in just two hours you’ll go through a crash course. This is information that will save you thousands in the money-raising process.

Every Tech Startup founder who wants third-party capital should have this fundamental knowledge of what they need to prepare to get the money they need.

In reality, just 1 in 200 founders really knows these secrets – and that’s why they get funded. Be the founder who knows these secrets.

For entrepreneurs who like to read – the Venture Finance Masterclass book

It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.

With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.

Venture Finance Basic Masterclass downloadable audio files

Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.

You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.

30-day money-back guarantee

Your investment is safe with us.
Aery Advisors digital products come with a 100% no-risk, 30-day money-back guarantee policy.

Join completely risk free!

FREE 1-on-1 Discovery Call

Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help. You will be able to schedule a 30-min call with one of our venture finance advisors.

Business strategy call with venture finance mentor, Brad Furber

Take advantage of this opportunity to speak for 60 mins with Brad Furber about your business idea, your finance strategy, and to discuss how he can personally help you with your journey.

with an easy one-off payment of

€297! 

with an easy one-off payment of

€597 

100% SATISFACTION GUARANTEED

We only want happy customers so we will fully refund your purchase if
the course doesn't live up to our promises

AeryAdvisors.com’s Venture Finance Masterclass comes with a 100% no-risk, money-back guarantee.

We promise you’ll see meaningful progress on your venture finance journey if you complete all the lessons. You’ll gain essential knowledge about your search for investment and how you can take it to the next level. Your team, family and startup community will be amazed by your knowledge and results, and you will be an example and an inspiration to them. Read more...

30-day money-back guarantee

You are protected by our 30-day money-back guarantee policy.
Join completely risk free!

No contracts
Cancel anytime

You can unsubscribe at any moment.
No extra charges. No hidden fees.

High-quality content

This course is the result of over 30 years’ professional experience, during which over 200 startups and emerging growth companies successfully raised capital.
Learn from the best

FREQUENTLY ASKED QUESTIONS


FAQ Section

How will this course impact my ability to get funding?

If you follow the steps taught in this course, then you will have the foundational knowledge, organizational structure, toolkit and, most importantly, the mindset to design an offer that will enable you to target the right sources of capital with the right types of offers to dramatically improve your prospects for success.

How long it will take to finish the course?

The PRO course consists of approximately 4.6 hours of video content, which is split up into 41+ individual lesson videos that you can watch and re-watch at any time. In addition to the lesson videos, the course has a downloadable PDF workbook that you can use to supplement the videos, as well as access to a number of downloadable forms and agreements to help you learn, plan and execute.

How much time should I spend on the course?

Course is condenced into 2 hours and four video lessons.

Is there interaction with other online students?

If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange within trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.

Can I share this course with my team?

The Venture Finance Masterclass is designed to be taken individually. If you do desire to view this within a group setting, then we ask that you respect our terms and conditions, including paying separately for each individual who is going through the course. We ask that students do not copy or redistribute the materials in any way.

When will I see results of taking this course?

We believe you will start experiencing the benefits of this course on day one. We encourage you to go through the course in the order it has been designed, as each step builds upon the knowledge and preparation of the prior step(s).

Can I get personal help and advice from Brad Furber and other Aery Advisors experts?

You can choose the Masterclass Premium version, which has a one-hour strategic venture finance call with Brad Furber.

On this call I’ll review your current state, objectively assess and challenge your offer from the perspective of a real investor and outline next steps to accelerate your venture finance journey.

After that call, we can talk about the Venture Finance Academy and if you’re ready for it.

What type of device / browser do I need?

You can view classes on any internet-enabled device, on any modern browser.

Is there homework with the course?

There are suggested exercises, tasks and steps – but no assignments are required.

What happens after I finish the class?

You can review the course materials at any time. If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange, within a trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.

Also you have one free 30-min. venture finance discovery call with one of our advisors. Please book it in advance. On this call you can discuss next steps to accelerate your venture finance journey.

Where can I take courses from?

You can take courses anywhere in the world with an internet connection.

Can I download the videos?

No, the videos are not downloadable – but they are available in your account at any time, ready for viewing (and re-watching) at any time.

What is your refund policy?

We offer full refunds up to 30 days after purchase.

I have more questions. Who do I reach out to?

You can explore our help center for more detailed questions and answers. If you have more questions, please send an email to support@aeryadvisors.com. We are always happy to help!

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