SanityDesk Case Study

How SanityDesk raised more than $2M pre-seed round during a global pandemic

How to Build Your Fundraising Strategy
The 12 Sources of Capital

We hope you are inspired (rather than scared off), there’s a lot more craziness to come in this story.
The First Lesson is where we get deep into the Strategic work you need to do before you raise money.

In this Lesson, you are going to learn:

  • What the 12 Sources of Capital Are (some of these will surprise you)
  • Why it’s so important to choose the right source of capital
  • Why it’s important to know WHERE you should raise money (proximity is power)
  • What it can cost you to go down the wrong road (HINT: everything)
  • How SanityDesk experimented with different sources of Capital


Part 1

Part 2

Part 3

Part 4