We help you get investor ready, and coach you through the whole process, from beginning to end, through the ups and downs

Venture Finance Online Masterclass

Instant access to fundamental Venture Finance knowledge online + personalized discovery and advisory services

Basic

Online course + 30 min. advisory call

4 powerful venture finance video lessons

that will help you learn
the language startup investors expect to hear from you before they wire you money.


The short, two-hour Masterclass goes into more depth about the four key principles of raising money.


Lesson 1 - Venture Finance Foundational Knowledge (45 min.)
where you will learn all about the different ways you can raise money.

Lesson 2 - Get Your House in Order (18 min.)
where you will learn exactly what you need to do to get ready for investment from real investors.


Lesson 3 - Create A Compelling Offer (29 min.)
where you will learn exactly how to design an offer that will attract and close your ideal type of funding source

Lesson 4 - Go To Market (37 min.)
where you will learn how to strategically source leads, conduct pitches and meetings, negotiate and close your venture finance deals

The Venture Finance Masterclass book

It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.

With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.

Downloadable audio files

Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.
You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.

1-on-1 Discovery Call with Venture Finance Advisor

Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help. You will be able to schedule a 30-min call with one of our venture finance advisors.

30-day money-back guarantee

Your investment is safe with us.
Aery Advisors digital products come with a 100% no-risk, 30-day money-back guarantee policy.


Join completely risk free!

6 Free Bonuses (Value €688+)

#1 The Global Venture Finance Directory

A lot of startup founders on the Investor Readiness Test mentioned that they don't know where to start looking for third-party financing.

This Global Venture Finance Directory contains hundreds of contacts where you can start your journey to approach investors both locally and globally.

We constantly add new list from other startup communities. Currently we have lists of more than 10.000 investment sources.

Value €197/year


#2 Due Diligence Checklists (3 examples)

If you are raising money from a sophisticated investor, you’ll need to respond to a due diligence request. We have three Due Diligence checklist examples.

Using these checklist, you can prepare your investor toolkit in a way that ensures that you've included all information the investors need to make their decision.

Value €197


#3 Simple Agreement For Future Equity offer 4 examples
Y Combinator introduced the SAFE (Simple Agreement for Future Equity) in late 2013. Since then, it has been used by almost all YC startups and countless non-YC startups as the main instrument for early-stage fundraising.

These document templates will help you to approach pre-seed stage investors with the right VENTURE FINANCE OFFER structure.

Please note: you should customize and adapt them to your legal entity jurisdiction with the help of your legal advisors or lawyers.


Value €197


#4 Access to Venture Finance Podcasts

All your questions answered in the bi-monthly venture finance podcasts.

Value €97/year

#5 Exclusive startup founder and CEOs community

Join the growing community of startup founders and CEOs like you

INVALUABLE!


#6 Practical video Case Study (2 hours)

with one of Venture Finance Academy students Sam Cook from SanityDesk.

5 parts video lessons with practical examples how SanityDesk raised $1.35M pre-seed round during a global pandemic.


INVALUABLE!


Bonus package value €688+

Plus

1 hour Investor Readiness Test review

4 powerful venture finance video lessons

that will help you learn
the language startup investors expect to hear from you before they wire you money.


The short, two-hour Masterclass goes into more depth about the four key principles of raising money.


Lesson 1 - Venture Finance Foundational Knowledge (45 min.)
where you will learn all about the different ways you can raise money.

Lesson 2 - Get Your House in Order (18 min.)
where you will learn exactly what you need to do to get ready for investment from real investors.


Lesson 3 - Create A Compelling Offer (29 min.)
where you will learn exactly how to design an offer that will attract and close your ideal type of funding source

Lesson 4 - Go To Market (37 min.)
where you will learn how to strategically source leads, conduct pitches and meetings, negotiate and close your venture finance deals

The Venture Finance Masterclass book

It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.

With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.

Downloadable audio files

Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.
You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.

1-on-1 Discovery Call with Venture Finance Advisor

Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help. You will be able to schedule a 30-min call with one of our venture finance advisors.

30-day money-back guarantee

Your investment is safe with us.
Aery Advisors digital products come with a 100% no-risk, 30-day money-back guarantee policy.


Join completely risk free!

6 Free Bonuses (Value €688+)

#1 The Global Venture Finance Directory

A lot of startup founders on the Investor Readiness Test mentioned that they don't know where to start looking for third-party financing.

This Global Venture Finance Directory contains hundreds of contacts where you can start your journey to approach investors both locally and globally.

We constantly add new list from other startup communities. Currently we have lists of more than 10.000 investment sources.

Value €197/year


#2 Due Diligence Checklists (3 examples)

If you are raising money from a sophisticated investor, you’ll need to respond to a due diligence request. We have three Due Diligence checklist examples.

Using these checklist, you can prepare your investor toolkit in a way that ensures that you've included all information the investors need to make their decision.

Value €197


#3 Simple Agreement For Future Equity offer 4 examples
Y Combinator introduced the SAFE (Simple Agreement for Future Equity) in late 2013. Since then, it has been used by almost all YC startups and countless non-YC startups as the main instrument for early-stage fundraising.

These document templates will help you to approach pre-seed stage investors with the right VENTURE FINANCE OFFER structure.

Please note: you should customize and adapt them to your legal entity jurisdiction with the help of your legal advisors or lawyers.


Value €197


#4 Access to Venture Finance Podcasts

All your questions answered in the bi-monthly venture finance podcasts.

Value €97/year

#5 Exclusive startup founder and CEOs community

Join the growing community of startup founders and CEOs like you

INVALUABLE!


#6 Practical video Case Study (2 hours)

with one of Venture Finance Academy students Sam Cook from SanityDesk.

5 parts video lessons with practical examples how SanityDesk raised $1.35M pre-seed round during a global pandemic.


INVALUABLE!


Bonus package value €688+

Personal 1-hour Investor Readiness Test results review

1-hour personal Investor Readiness Test results review with one of our Venture Finance Advisors

Premium

1 hour Advisory Call with Brad Furber

4 powerful venture finance video lessons

that will help you learn
the language startup investors expect to hear from you before they wire you money.


The short, two-hour Masterclass goes into more depth about the four key principles of raising money.


Lesson 1 - Venture Finance Foundational Knowledge (45 min.)
where you will learn all about the different ways you can raise money.

Lesson 2 - Get Your House in Order (18 min.)
where you will learn exactly what you need to do to get ready for investment from real investors.


Lesson 3 - Create A Compelling Offer (29 min.)
where you will learn exactly how to design an offer that will attract and close your ideal type of funding source

Lesson 4 - Go To Market (37 min.)
where you will learn how to strategically source leads, conduct pitches and meetings, negotiate and close your venture finance deals

The Venture Finance Masterclass book

It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.

With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.

Downloadable audio files

Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.
You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.

1-on-1 Discovery Call with Venture Finance Advisor

Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help. You will be able to schedule a 30-min call with one of our venture finance advisors.

30-day money-back guarantee

Your investment is safe with us.
Aery Advisors digital products come with a 100% no-risk, 30-day money-back guarantee policy.


Join completely risk free!

6 Free Bonuses (Value €688+)

#1 The Global Venture Finance Directory

A lot of startup founders on the Investor Readiness Test mentioned that they don't know where to start looking for third-party financing.

This Global Venture Finance Directory contains hundreds of contacts where you can start your journey to approach investors both locally and globally.

We constantly add new list from other startup communities. Currently we have lists of more than 10.000 investment sources.

Value €197/year


#2 Due Diligence Checklists (3 examples)

If you are raising money from a sophisticated investor, you’ll need to respond to a due diligence request. We have three Due Diligence checklist examples.

Using these checklist, you can prepare your investor toolkit in a way that ensures that you've included all information the investors need to make their decision.

Value €197


#3 Simple Agreement For Future Equity offer 4 examples
Y Combinator introduced the SAFE (Simple Agreement for Future Equity) in late 2013. Since then, it has been used by almost all YC startups and countless non-YC startups as the main instrument for early-stage fundraising.

These document templates will help you to approach pre-seed stage investors with the right VENTURE FINANCE OFFER structure.

Please note: you should customize and adapt them to your legal entity jurisdiction with the help of your legal advisors or lawyers.


Value €197


#4 Access to Venture Finance Podcasts

All your questions answered in the bi-monthly venture finance podcasts.

Value €97/year

#5 Exclusive startup founder and CEOs community

Join the growing community of startup founders and CEOs like you

INVALUABLE!


#6 Practical video Case Study (2 hours)

with one of Venture Finance Academy students Sam Cook from SanityDesk.

5 parts video lessons with practical examples how SanityDesk raised $1.35M pre-seed round during a global pandemic.


INVALUABLE!


Bonus package value €688+

Personal 1-hour Investor Readiness Test results review

1-hour personal Investor Readiness Test results review with one of our Venture Finance Advisors

Business strategy call with venture finance mentor, Brad Furber

Take advantage of this opportunity to speak for 60 mins with Brad Furber about your business idea, your finance strategy, and to discuss how he can personally help you with your journey.

Venture Finance Services

High level personalized Venture Finance Advisory help for your startup

Second Opinion Consultations

1-3 calls

Get independent, objective, insights and advice

When a problem or an opportunity is big enough, it's always a good idea to seek independent, objective, insights and advice from more than one source.

We are frequently asked to weigh in on proposed alternative and/or preferred financing strategies, securities offers (e.g., pre-seed valuation caps vs discounts vs warrants, etc.), deal point negotiations (in both Angel and VC lead financings, aka Term Sheet Battle (TM), co-founder equity allocations (and divorces), value creation (built to sell) models, university tech transfer, corporate innovation/CVC, liquidity options through private and public secondary markets, intermediary engagement terms, buy and sell-side mandates, and the like.

Pre-Call Preparation (30 mins)

Scan:  Understanding the context, opportunity and challenge from the current perspective of the client.

Zoom Call (60 mins)

Focus:  A conversation to explore, discuss, ideate, spar and assess best next steps.

Post-Call Report (30 mins)

Act - Providing a concise assessment of current state and proposed alternative and preferred next steps for client.

Venture Finance Audit

90 days program

We review your startup current state and help you to become investors ready, and coach you through the process during 3 month period

A comprehensive venture finance questionnaire

to determine your current state and what remains to be done to get to your preferred future state.

Complete Venture Finance Audit

Take a Complete Venture Finance Audit to discover what you need to do to get Finance Ready

Access to the Venture Finance Audit members area

You can access all instructions and online resources in the members area for 90 days.

Total 3 one hour 1-on-1 Coaching calls
with Brad Furber

To review the results of your venture Finance Audit, understand what you need to do to get funding ready, and get his personal feedback on your documents and presentation over a 3 month period.

  1) initial consultation and coaching instructions
  2) questionnaire assessment of strengths and gaps, and tailored next steps;
  3) review and assess quality of the minimum viable offer and toolkit and strategy, and tailored next steps.

90 days access to Venture Finance Masterclass PRO Online

90 days access to 4.5 Hours of Detailed Venture Finance PRO Masterclass online course with 42 video lessons.
Condense months of your time into just 4.5-hours of Venture Finance PRO Masterclass video course on the essentials of creating your compelling minimum viable offer. 

The taste of bi-weekly Group coaching calls

One time invitation to bi-weekly Group Coaching Calls for Venture Finance Academy members with Brad Furber and other students focused on a specific part of the knowledge base and toolkit, including opportunity to ask questions and receive answers from seasoned experts (including guest speakers), and “peer to peer” learning and sharing among other like-minded and similar situated entrepreneurs.

Downloadable files library

  * Downloadable material with step-by-step checklists to help you perfect your offer.
 
  * A library of essential curated resources and templates
     (36 documents), which will be supplemented if necessary to address your unique facts and circumstances tailored to your company and jurisdiction.
 
  * Downloadable templates (e.g., model agreements, pitch decks, and due diligence matters) that will save you time and money.

* Global Venture Finance Directory (Angel networks with contact information, Family offices, etc) You will know where to start looking for investors locally and globally.

* Downloadable templates (e.g., model agreements, pitch decks, and due diligence matters) that will save you time and money.

  * Printable Worksheets that will allow you to create all the documents you need to get business funding.
 
  * Printable PDF Slide Decks that will allow you to follow along and take notes as you go through the presentations.
 
  * Printable Transcripts of the videos that will allow you to follow every part of the course and refer back to it for easy reference

Networking with external resources and expertise

If there is a venture finance challenge that we can’t help you address directly, we will do our best to help you identify someone or someplace that can!

Venture Finance Academy

12 months program

We review your startup current state and help you to become investors ready, and coach you through the process during 12 month period

A comprehensive venture finance questionnaire

to determine your current state and what remains to be done to get to your preferred future state.

Complete Venture Finance Audit

Take a Complete Venture Finance Audit to discover what you need to do to get Finance Ready

Access to the Venture Finance Academy members area

You can post questions for Brad, members of his team, and other members of the Academy while you are on your venture Finance Audit (during a 12 months period).

Total 6 one hour 1-on-1 Coaching calls
with Brad Furber

To review the results of your venture Finance Audit, understand what you need to do to get funding ready, and get his personal feedback on your documents and presentation over a 12 month period.

  1) initial consultation and coaching instructions
  2) questionnaire assessment of strengths and gaps, and tailored next steps;
  3) review and assess quality of the minimum viable offer and toolkit and strategy, and tailored next steps;
  4) final review of the minimum viable offer and toolkit and strategy, and tailored next steps post-accelerator;
  5) Two one hour 1-on-1 personal AMA (Ask me Anything) calls

Bi-weekly Group coaching calls

1 year access to two hours bi-weekly Group Coaching Calls and all recording on Venture Finance with Brad Furber and other students focused on a specific part of the knowledge base and toolkit, including opportunity to ask questions and receive answers from seasoned experts (including guest speakers), and “peer to peer” learning and sharing among other like-minded and similar situated entrepreneurs

Venture Finance Masterclass PRO

Lifetime Access to 4.5 Hours of Detailed Venture Finance PRO Masterclass online course with 42 video lessons.
Condense months of your time into just 4.5-hours of Venture Finance PRO Masterclass video course on the essentials of creating your compelling minimum viable offer. 

Downloadable files library

  * Downloadable material with step-by-step checklists to help you perfect your offer.
 
  * A library of essential curated resources and templates
     (36 documents), which will be supplemented if necessary to address your unique facts and circumstances tailored to your company and jurisdiction.
 
  * Downloadable templates (e.g., model agreements, pitch decks, and due diligence matters) that will save you time and money.

* Global Venture Finance Directory (Angel networks with contact information, Family offices, etc) You will know where to start looking for investors locally and globally.

* Downloadable templates (e.g., model agreements, pitch decks, and due diligence matters) that will save you time and money.

  * Printable Worksheets that will allow you to create all the documents you need to get business funding.
 
  * Printable PDF Slide Decks that will allow you to follow along and take notes as you go through the presentations.
 
  * Printable Transcripts of the videos that will allow you to follow every part of the course and refer back to it for easy reference

Networking with external resources and expertise

If there is a venture finance challenge that we can’t help you address directly, we will do our best to help you identify someone or someplace that can!

Why us?


We are the education, coaching and advisory business


We are not a direct investor in our customers, and we are not a "finder" or "broker/dealer".

Our experience is in helping startup founders and CEOs access the necessary knowledge, expertise and connections to attain their venture finance goals.

150+

Angel and venture capital financings

50+

Mergers and acquisitions

10+

Public offerings

$ 1B+

Aggregate capital financing raised

MEET BRAD FURBER


Founder of Aery Advisors

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer who’s been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you during my entire professional career.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup, co-founder of an innovative law firm for startups and emerging growth companies, and founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

I’ve been engaged to advise on more than 150 angel and  venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings. 

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t. Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

That is what I am sharing in this course.

"

I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow.

I want to help you help yourself – by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.

Companies and Organizations that trusted Brad Furber

TESTIMONIALS


What other startup founder say about working with Aery Advisors and Brad Furber

Founder of Zemp Business Solutions |
Lucerne, Switzerland | zemp.io

Startup from Switzerland raised $1.3M

When I started talking to the first investor, I think it was the second or the third question: "Can I look at your data room (Due Diligence Locker)". I was prepared. After that it was much easier to get (investors) traction out in the market and I could argue and negotiate my terms how that investment should be spend. That made us more credible.

Brad helped me with assessment of the company, preparing some data room stuff, he helped us to put our company on paper, so that investors get a clear view what we are doing and where they going to invest.

SanityDesk is a CRM + Website Builder/Marketing Automation tool that has all of the systems a small business needs to set up, organise, and grow their business online for a low monthly cost

If I hadn't had Brad's coaching, I'd be nowhere close to over halfway subscribed in a 1.35 million dollar pre-seed round for a pre-revenue company

If you do not get your house in order as Brad teaches, you shouldn't go out and raise money.
What I really learned was that the process and the system of getting your house in order is everything. He has an entire tool kit to help you do that in the venture finance course. What he teaches is critical.

WATCH FULL DEEP DIVE VIDEO CASE STUDY WITH SANITYDESK

-Samuel P. N. Coo, CEO & Founder of SanityDesk.com

iPromote provides industry-leading display advertising solutions for enterprise resellers to sell and manage SMB advertisers of any budget size at scale.

Brad helped us raise well over a million dollars

If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible to make sure that you're enlisting people that have that explicit knowledge, that "I've been there before" experience, to help guide you move forward.

I was fortunate that I've known Brad for a long time. I've known him since he was 20 years old and I've participated with him, watching him work all around the world. He has extensive experience in raising venture capital. 

- Gregg Albright, CEO of iPromote

"The printing platform Printify was recognized as the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019. With $10.5 million in revenue, Printify ranks as the second fastest growing software company in America and the 24th fastest growing companies among all privately held companies, as rated by 2019 Inc. 500."

If you can have somebody experienced like Brad, that is huge because it can save you a ton of money

My advice for all founders: it doesn't matter if it's Brad or anyone else, try to have a mentor that can guide you. And Brad is a really good one.

At the beginning, he was giving us advice on the KISS notes and some things were unclear to us. Obviously, we didn't have that much money that we could get top-notch San Francisco lawyers to explain it to us for $500 an hour. So having Brad on our side and going through those little things that are important at the time, was very, very helpful.

-James Berdigans and Artis Kehris, Founders of Printify.com

GET INVESTOR-READY NOW


Choose your option today and start raising money for your startup