​Fundraising PRO Masterclass

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Welcome to ​Fundraising PRO Masterclass

1

Welcome note

Resources

2

Library of Resources

Industry trends and statistics

Special Partner Deals for Startups

1

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Module 1: Introduction & Mindset

1

Lesson 1: Founder's mindset

Module 2: Foundational knowledge of ​Fundraising

8

Lesson 1: Choice of business entity & the three basic building blocks

Lesson 2: Common Securities and Instruments overview

Lesson 3: Key Economic Terms and Conditions

Lesson 4: Key Control Terms and Conditions

Lesson 5: Other Negotiable Terms and Conditions

Lesson 6: Sweat Equity

Lesson 7: Innovation in Venture Finance

Lesson 8: Summary of foundation venture finance knowledge

Module 3: Prepare your company for investment

7

Lesson 1: Introduction

Lesson 2: How to make your house in order

Lesson 3: Due diligence process

Lesson 4: Management, employees, consultants

Lesson 5: Debt financing

Lesson 6: Other material agreements

Lesson 7: Summary of ‘House in order’

Module 4: Creating Compelling investment offer

16

Lesson 1: Introduction

Lesson 2: Investor personas and empathy maps

Lesson 3: 10 investor profiles

Lesson 4: Friends, Family and Fools

Lesson 5: Crowdfunding

Lesson 6: Business Accelerator

Lesson 7: Business incubators

Lesson 8: Angel investors

Lesson 9: Super angels

Lesson 10: Micro VCs

Lesson 11: Traditional VCs

Lesson 12: Corporate innovation groups and corporate VCs

Lesson 13: Venture debt or venture leasing

Lesson 14: ICO’s and STO’s

Lesson 15: Government support and services

Lesson 16: Summary

Module 5: Go to market

9

Lesson 1: Introduction

Lesson 2: The go to market toolkit

Lesson 3: Commitment to do what it takes

Lesson 4: Common ways to secure leads

Lesson 5: Finders

Lesson 6: Pitching and closing

Lesson 7: How long does it takes?

Lesson 8: Probabilities of success

Lesson 9: Summary

Module 6: Summary

1

Lesson 1: Course summary and the next steps

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About the mentor

Brad Furber

Founder of Aery Advisors
Seed Investor, Company Advisor, Entrepreneur, Lawyer

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