Fundraising ADVISOR

Expert help in raising funds

In this unprecedented post-covid economic climate of high interest, high inflation, and volatile equity and debt markets, there’s more funding capital available than ever – but also more competition and complexity to get it. You need experience on your side.


The process that helps you to become Investor-Ready

The crystal clear roadmap helps you on your journey to closing your next funding round, and is just 3 steps away:

Step 1: Assessment & Review

Complete a comprehensive Fundraising Assessment with Brad Furber to assess your current status and identify actions necessary to achieve investor readiness.

Step 2: Preparation

Update your pitch and pitch deck, due diligence locker, fundraising strategy, investor prospect list, and investment offer(s).

Step 3: Action

Test your offer with real investors with confidence to negotiate and close your next funding round smarter and faster. Your Fundraising Advisor can offer coaching on term sheet negotiations and closing third parties.


We offer mentoring, coaching, and advisory services to assist you in identifying and effectively managing external service providers, avoiding costly open-ended engagements with high-priced corporate finance firms, securities lawyers, and other professional advisors.

We do not provide direct investment or funding for startups.


The methods, techniques, and tools we use to assist you

A comprehensive Fundraising Assessment to assess your current status and identify actions necessary to achieve investor readiness.

A Fundraising Audit for an independent and unbiased opinion of your investor readiness.

1-on-1 Strategic Advisory calls with Brad Furber

Access to the Fundraising PRO Masterclass online course with 42 video lessons

Networking with external resources and expertise

A library of essential curated resources and templates


Are you in need of an advisor who can guide you towards investor readiness and support you throughout the fundraising process?

IF you meet most of the following criteria:

  • You’re already at the pre-seed or seed stage and are looking for Series A or higher
  • You are bootstrapping using only personal finances or operating revenue
  • You can demonstrate that your startup is scalable
  • You have growth potential in terms of users or engagement
  • You have at least six months’ runway
  • You’re thinking about the advantages of the Delaware C Corp

Please ensure you match at least 3 of the above criteria before booking a call otherwise we reserve the right to cancel the call.


What other startup founder say about working with Aery Advisors and Brad Furber

Printify Inc., headquartered in Riga, Latvia, announced in September 2021 that it successfully closed a $45 Million Series A financing, led by Index Ventures, H&M Group and Virgin Group.

Latvia’s Printify Closes $45 Million Series A Round in September 2021

I think the most expensive thing in business is the mistakes you make and mistakes in terms of the direction of where you want to bring the company, and the time you waste in going the wrong direction or focusing on the wrong thing.

And if you have somebody experienced like Brad, that is huge because it can save you a ton of money.

Having the possibility to have the advice from somebody who has been there and done that before is incredibly valuable.

-James Berdigans, Founder and ceo of

Aery Advisors’ founder Brad Furber has been working with the co-founders of Printify since late 2016. Since that time Brad has participated in multiple financing rounds, including Printify’s Series A round. Over the years, Brad has acted on behalf of Printify in multiple capacities, including as mentor, coach, strategic litigation manager, Series A term sheet negotiator, and outside advisor to counsel Printify going forward in connection with its print on demand platform scale up globally.

ZEMP's product suite enables small and medium businesses to sell across channels, manage operations across all core disciplines, engage with customers, accept payments and ultimately grow their business.

Swiss startup raised $1.3M swiftly in 2021

When I started talking to the first potential investors and they asked "Can I have a look into your data room" and I was prepared. It was a very positive thing. It was much easier to get traction in the market. It was first preparation of 3 months and 4 months of negotiations with investors. All in all, within 7 months we raised 1.3 million dollars.

Brad was tangible, we had open conversations, coaching sessions, I had trust in him because he’s done it, he went through it, he talks from experience, and he has a very huge heritage. You accepted his advice because it worked. It is not a standard class. This is bespoke sessions with him where he focused and adapted his knowledge to my needs.

I would definitely 100% recommend it. I believe there is nothing that cannot be improved so no one has ever got from me a 10, as there is always room to improve, but I would say the experience has been a clear 9 for me.

-oliver zemp, fOUNDER and ceo OF ZEMP.IO

iPromote, headquartered in San Luis Obisbo, California, provides digital advertising technology and solutions designed to help underserved SMBs access the high growth programmatic digital advertising market in an efficient and cost-effective way.

Brad helped us raise more than $1M in equity

If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible to make sure that you're enlisting people that have that explicit knowledge, that “been there, done that" experience, to help guide you move forward.

I was fortunate that I've known Brad for a long time. I've known him since he was 20 years old and I've participated with him, watching him work all around the world. He has extensive experience helping entrepreneurs, startups and emerging growth companies raise capital globally.

In July 2021, Cohere Capital, a Boston-based private equity firm made a strategic growth investment (8 figures) in iPromote.

- Gregg Albright, CEO of iPromote

Alastair Rampell

General Partner @ Andreessen Horowitz

As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! ;) He's quite the poker player. If you have a startup or even an established business, you should get Brad involved sooner rather than later.

Matt Boisen

VP of Legal at Highspot

If you get a chance to work with Brad, take it. For almost four years I had the privilege of working with Brad and learned a tremendous amount about resolving complex legal issues and running a business strategically and with a vision. I also valued Brad’s professionalism and friendship and enjoyed collaborating with him on a daily basis. Brad hired me when I was a young lawyer, and in addition to being an outstanding manager, he also was an excellent mentor, leader and advisor, providing a solid foundation for me to succeed in my future endeavors.

Nicholas Hawtin

Investor Network Builder, Founder and Mentor

I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene. Brad worked with a number of startups either as founder, interim CEO, advisor, investor, and mentor.

COPMPANIES that trusted Brad Furber and Aery Advisors
 in venture finance matters



Angel and venture
capital financings


Mergers and


Public offerings


Aggregate capital
financing raised

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer. I've been working closely with funders, intermediaries, founders and visionary entrepreneurs for over 30 years.

I want to help you by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your Fundraising goals and objectives.

Fundraising is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

I’ve been a strategic mentor, advisor and angel investor in 200+ tech startups, 15 of which have already achieved an exit or liquidity event. 

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t.

Meet Brad Furber


Now I`m providing (non-legal) professional Fundraising Advisory services for serious startup co-founders and funders, who seek sophisticated advice and expertise to face complex business challenges. 

If you have a startup or emerging growth venture that is looking for 3rd party funds or you having challenging time with your startup and you are seeking a sophisticated advisor to help you analyze and design a plan to successfully address and overcome the challenges you face, then this service may be perfect for you.

It's time to discover how 
a Fundraising Advisor
can help in your current situation