Does your startup have Venture Finance Advisor who can help you to raise money from investors, negotiate the deal and get the best terms?

Your Venture Finance Advisor will review the current state of your startup and coach you to become investor-ready

Are you ready to get 3rd party investment for your startup?

Take the Investor Readiness Test and find it out

More than 1300 Startup founders like you took it!


The process that helps you to become Investor Ready

Review and assess the quality of your minimum viable offer, pitch deck, data-room, investment offer, investment engagement strategy, and advise on next steps.

Guide you in identifying, attracting and reaching out to your ideal investor(s).

Act as your venture funding advisor and coach by participating in financial and legal negotiations, including term sheet negotiations and closings with third parties.

We provide mentoring services, coaching services, and help you figure out who to engage and how to manage outside service providers, without getting taken to the cleaners by open-ended billable hour engagements with high priced corporate finance and securities lawyers and other professional advisors.

We do not provide: direct investment or provide money to startups.


The materials, strategies and tactics how we help you

A comprehensive venture finance assessment to determine your current state and what remains to be done to get you to your desired future state: Investor Ready.

A Venture Finance Audit to discover what you need to do to get Investment Ready.

1-on-1 Strategic Advisory calls with Brad Furber

Access to Venture Finance PRO Masterclass online course with 42 video lessons

Bi-weekly Group Coaching Calls with Brad Furber & guest speakers

Networking with external resources and expertise

A library of essential curated resources and templates


Need an advisor who can help you to become investor ready and be on your side of the table during ups and downs of fundraising journey?

IF you meet most of the following criteria:

  • You’re already at the seed or pre-seed stage and are looking for Series A or higher
  • You bootstrapping and funding your business from own money
  • You can demonstrate that your startup is scalable
  • You have growth potential in terms of users or engagement
  • You have at least six months’ runway
  • You’re thinking about the advantages of the Delaware C Corp

Please ensure you match at least 3 of the above criteria before booking a call otherwise we reserve the right the right to cancel the call.

If this looks like you, let’s talk immediately. Your startup is ripe for third-party investment.

Fill up the form bellow and book a FREE discovery call.

On your call, you will get the chance to speak to a member of Aery Advisors to review your situation, and then determine exactly what we can do to help you in your current situation.


What other startup founder say about working with Aery Advisors and Brad Furber

Founder of Zemp Business Solutions |
Lucerne, Switzerland |

Startup from Switzerland raised $1.3M

When I started talking to the first investor, I think it was the second or the third question: "Can I look at your data room (Due Diligence Locker)". I was prepared. After that it was much easier to get (investors) traction out in the market and I could argue and negotiate my terms how that investment should be spend. That made us more credible.

Brad helped me with assessment of the company, preparing some data room stuff, he helped us to put our company on paper, so that investors get a clear view what we are doing and where they going to invest.

SanityDesk is a CRM + Website Builder/Marketing Automation tool that has all of the systems a small business needs to set up, organise, and grow their business online for a low monthly cost

If I hadn't had Brad's coaching, I'd be nowhere close to over halfway subscribed in a 1.35 million dollar pre-seed round for a pre-revenue company

If you do not get your house in order as Brad teaches, you shouldn't go out and raise money.
What I really learned was that the process and the system of getting your house in order is everything. He has an entire tool kit to help you do that in the venture finance course. What he teaches is critical.


-Samuel P. N. Coo, CEO & Founder of

iPromote provides industry-leading display advertising solutions for enterprise resellers to sell and manage SMB advertisers of any budget size at scale.

Brad helped us raise well over a million dollars

If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible to make sure that you're enlisting people that have that explicit knowledge, that "I've been there before" experience, to help guide you move forward.

I was fortunate that I've known Brad for a long time. I've known him since he was 20 years old and I've participated with him, watching him work all around the world. He has extensive experience in raising venture capital. 

- Gregg Albright, CEO of iPromote

"The printing platform Printify was recognized as the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019. With $10.5 million in revenue, Printify ranks as the second fastest growing software company in America and the 24th fastest growing companies among all privately held companies, as rated by 2019 Inc. 500."

If you can have somebody experienced like Brad, that is huge because it can save you a ton of money

My advice for all founders: it doesn't matter if it's Brad or anyone else, try to have a mentor that can guide you. And Brad is a really good one.

At the beginning, he was giving us advice on the KISS notes and some things were unclear to us. Obviously, we didn't have that much money that we could get top-notch San Francisco lawyers to explain it to us for $500 an hour. So having Brad on our side and going through those little things that are important at the time, was very, very helpful.

-James Berdigans and Artis Kehris, Founders of

Alastair Rampell

General Partner @ Andreessen Horowitz

As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! ;) He's quite the poker player. If you have a startup or even an established business, you should get Brad involved sooner rather than later.

Matt Boisen

VP of Legal at Highspot

If you get a chance to work with Brad, take it. For almost four years I had the privilege of working with Brad and learned a tremendous amount about resolving complex legal issues and running a business strategically and with a vision. I also valued Brad’s professionalism and friendship and enjoyed collaborating with him on a daily basis. Brad hired me when I was a young lawyer, and in addition to being an outstanding manager, he also was an excellent mentor, leader and advisor, providing a solid foundation for me to succeed in my future endeavors.

Nicholas Hawtin

Investor Network Builder, Founder and Mentor

I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene. Brad worked with a number of startups either as founder, interim CEO, advisor, investor, and mentor.

COPMPANIES that trusted Brad Furber and Aery Advisors
 in venture finance matters


We help startup founders and CEOs like you access the necessary venture finance expertise and
connections to grow your venture faster, smarter and on a budget you can afford through online education


Angel and venture
capital financings


Mergers and


Public offerings


Aggregate capital
financing raised

Meet Brad Furber


I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer. I've been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you for my entire professional career (30+ years).

I want to help YOU help yourself by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.

That is why I am sharing my expertise in format of online course and working directly with startup founders in Venture Finance Academy.

Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I’ve been engaged to advise on more than 150 angel and venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings. 

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t.

I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup. I was co-founder of an innovative law firm for startups and emerging growth companies. Also, I was a founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

"I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue.
I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow."


Get venture finance advisor today and
start raising money for your startup