Startup Fundraising Kickstart

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Stage 1: Assessment

Welcome to Startup Fundraising Kickstart Program

Investor Readiness Test

Stage 2: The Four Key Principles of Raising Money

Venture Finance Masterclass

4

Lesson 1: Foundational Knowledge

Lesson 2: House in Order

Lesson 3: Venture Finance Offer(s)

Lesson 4: Marketing your Offer(s)

Call with Venture Finance Expert

1

Book Your Venture Finance Discovery Call

Stage 3: Venture Finance Masterclass PRO

Module 1: Introduction & Mindset

2

Welcome note

Lesson 1: Founder’s mindset

Module 2: Foundational knowledge of Venture Finance

8

Lesson 1: Choice of business entity & the three basic building blocks

Lesson 2: Common Securities and Instruments overview

Lesson 3: Key Economic Terms and Conditions

Lesson 4: Key Control Terms and Conditions

Lesson 5: Other Negotiable Terms and Conditions

Lesson 6: Sweat Equity

Lesson 7: Innovation in Venture Finance

Lesson 8: Summary of foundation venture finance knowledge

Module 3: Prepare your company for investment

7

Lesson 1: Introduction

Lesson 2: How to make your house in order

Lesson 3: Due diligence process

Lesson 4: Management, employees, consultants

Lesson 5: Debt financing

Lesson 6: Other material agreements

Lesson 7: Summary of ‘House in order’

Module 4: Creating Compelling investment offer

16

Lesson 1: Introduction

Lesson 2: Investor personas and empathy maps

Lesson 3: 10 investor profiles

Lesson 4: Friends, Family and Fools

Lesson 5: Crowdfunding

Lesson 6: Business Accelerator

Lesson 7: Business incubators

Lesson 8: Angel investors

Lesson 9: Super angels

Lesson 10: Micro VCs

Lesson 11: Traditional VCs

Lesson 12: Corporate innovation groups and corporate VCs

Lesson 13: Venture debt or venture leasing

Lesson 14: ICO’s and STO’s

Lesson 15: Government support and services

Lesson 16: Summary

Module 5: Go to market

9

Lesson 1: Introduction

Lesson 2: The go to market toolkit

Lesson 3: Commitment to do what it takes

Lesson 4: Common ways to secure leads

Lesson 5: Finders

Lesson 6: Pitching and closing

Lesson 7: How long does it take?

Lesson 8: Probabilities of success

Lesson 9: Summary

Module 6: Summary

1

Lesson 1: Course summary and the next steps

Stage 4: Pitch Training

Pitch Academy

1

Connect to your Pitch Academy Account

Stage 5: Investor Prospect Dream List

Investor Prospect Dream List Service

Webinar: How to approach and engage smart money investors

Prepare your Fundraising Toolkit

Investor Prospecting Files

Stage 6: Go To Market Support

Leave your Feedback

Certificate Request

Consultation with Brad Furber

Startup Fundraising Quickfix

Venture Finance Academy

Resource Library

Masterclass Basic Files

2

Venture Finance Masterclass Basic Files

Global Venture Finance Directory

Masterclass Pro Files

10

Masterclass Pro Library

Venture Finance Masterclass Pro Slides

SAFE Note Agreement

KISS Note Agreement Templates

SAFT Project Document Templates

Series A Document Templates

Seed funding Stage Document Templates

Due Diligence Checklist Examples

Industry Trends and Statistics

Save Money on Software

Investor Prospecting Files

1

Investor Prospecting Files

Bonus Lesson: SaaS Startup Case Study

5

Bonus lesson introduction

Part 1 – How to Build Your Fundraising Strategy (The 12 Sources of Capital)

Part 2 – Getting Your House in Order [Skip this step & Die]

Part 3 – Creating a Compelling Offer [It’s a LOT harder than Sales]

Part 4 – Going to Market [The Long Journey Ahead]

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About the mentor

Brad Furber

Founder of Aery Advisors
Seed Investor, Company Advisor, Entrepreneur, Lawyer

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