Fundraising FastTrack Program Upgrade
to Fundraising GTM™ Program

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Fundraising GTM™ Program

6-month* program structure

Coaching sessions and tasks each month to prepare you for funding. Each step moves you closer to your goal of raising capital for your startup.

Month 1: Induction & Assessment

During Month 1, you will start the coaching program with an introductory session that will help you establish expectations and develop a positive mindset.

You will also take part in a Fundraising Assessment and Audit session with Brad Furber to determine your current fundraising readiness. This session will help identify your areas of strength and weakness, giving you a clear idea of where to focus your efforts going forward.

Month 2: Pitch Practice

During Month 2, you will have the opportunity to practice and receive feedback on your most recent fundraising offering materials, including a mock pitch presentation. This will help you identify areas for improvement and refine your approach.

You will also have the chance to enroll in the Pitch Coaching Academy, led by David Beckett, who will help you enhance your pitch skills and effectively communicate with potential investors. This training will equip you with the tools and techniques you need to confidently pitch your fundraising offering to your target audience.

Month 3: Investor Prospecting

During Month 3, you will receive coaching to identify your ideal funding sources and review your deal execution capabilities.

One of our advisors will work with you to refine your custom search criteria for your Investor Prospect Dream List. This will help you focus your efforts on the most promising leads.

Also you will get marketing coaching, preparing you for fundraising marketing strategy execution.

Month 4: Creating a Compelling Offer

In month 4, we'll be focusing on designing an offer that will attract your ideal funding source. You'll receive coaching and feedback on the complete suite of fundraising offering materials, legal counsel, marketing funnel tools, and capabilities.

After refining your materials, you'll present a polished set of fundraising offering materials with a "dress rehearsal" 30-minute pitch, including Q&A feedback, and a post-pitch marketing funnel communications plan. This marks the end of the pre-season and the beginning of the go-to-market phase.

Month 5: Go to market

In month 5, it's time to launch your marketing campaign. Activate and execute a strategy that engages prospective investors through all channels, including cold outreach email campaign, social media, warm introductions, thought leadership, and online and offline networking.

Our go-to-market coaching will help you adjust your strategy based on the insights learned from the first few weeks. We'll review and revise anything that needs to be addressed, including whether the "offer" being pitched is truly compelling to your ideal funding sources, and whether your marketing funnel is generating qualified leads and meeting requests.

Month 6: Marketplace Feedback

In month 6, we'll continue our full-scale marketing to ideal funding sources, utilizing revised and refreshed fundraising offering materials. 

We'll provide go-to-market feedback on strategy, fundraising offering materials, deal execution capabilities, and recommended next steps. You'll receive key insights on the current state of your fundraising efforts and advice on how to optimize and maximize your client prospects for fundraising success going forward.

* The Fundraising GTM™ program may be completed in less than 6 months, and the suggested structure is flexible.

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