Expert advice on securing your TECH STARTUP financing

Wonder why your Tech Startup pitch is failing to resonate with investors?

The “secret" approach to having investors say Yes!
to give you pre-seed/seed money for your Tech Startup

Get 90% off the Venture Finance Masterclass

 Includes 1 FREE venture finance Discovery Call

(2 hours of video training, audio files and eBook)

Limited time offer


GIVE ME 2 HOURS AND IN RETURN I GUARANTEE YOU WILL DISCOVER
HOW TO RAISE MONEY THAT WILL ALLOW YOU GROW YOUR 
Tech Startup

Since you have a relatively short (up to 6 month) runway, it is critical that you focus your time and resources on figuring out the best way to secure the capital your Tech Startup needs as soon as possible. In less time than it takes to watch a movie, you’ll learn what you need to do to extend your runway and give you and your team more breathing room down the road. What if a second or a third wave of the global pandemic hits, can your startup stay alive?

Based on 30+ years' experience working with hundreds of successful startups and emerging growth ventures globally, including screening several thousands of potential venture finance deals, we have created and professionally produced a Venture Finance Masterclass video course that, together with our PDF Ebook, will enable you to answer questions such as:

  • The big-picture view of the venture finance ecosystem and how to identify the 11 sources of capital available in almost every country.
  • The importance of preparing your Tech Startup to both attract and receive funding from third-party sources.
  • The best strategic fit for your Tech Startup among the available capital, and how to tailor compelling offers for them.
  • How to market your compelling offer(s) to maximise your chances of success.

MEMBERS AREA

2 HOURS OF VIDEO

2 HOURS OF AUDIO

eBOOK

Discovery Call

Learn how to connect with your investors with
4 powerful venture finance Lessons

Venture Finance Masterclass

Lesson
1

FOUNDATIONAL KNOWLEDGE

The first video is about understanding the foundational knowledge of venture finance: the different kinds of options available to create value and build your business.

Without sufficient resources, your business cannot attract, retain and motivate the best people to work for or with you. More money will allow you to invest in the things that make a business valuable: innovation, product and service design, sales and marketing, customer service and even general and administrative. 


  • Are you well versed in how to get access to the resources you need?
  • Should you offer common stock? Or do you prefer convertible debt?
  • Do you know which options are the most attractive to the kind of investors that you seek to attract?
  • What’s the difference between a SAFE and a SAFT? Or should you try to raise money by offering a revenue-backed note?
  • Are you familiar with the three basic forms of equity financing?
  • Do you know the many different types of securities and instruments that you can offer prospective investors?
  • What are the key economic terms that are usually negotiated with bigger-ticket investors?
  • How can you incentivize and compensate employees, contractors and advisors through equity compensation plans?

The first lesson explains it all.

Short video trailer of the Lesson 1

Lesson
2

IS YOUR STARTUP'S "HOUSE IN ORDER?"

Short video trailer of the Lesson 2

Learn the essentials of preparing your business properly for investment, including business, financial and legal due diligence matters.

Asking third parties to invest in your business is a bit like inviting someone to come stay in your home. It’s important to make sure you have things neat and tidy – that there’s no piles of dirty laundry, or broken glass on the floor, or, God forbid, unflushed toilets. Ugh…

If you are successful at convincing a prospective investor that your venture is an attractive opportunity, that is only the first step: you still need to get through the due diligence stage.


  • What exactly does due diligence mean?
  • What exactly are investors looking for (legal, financial and business matters)?
  • Do you know examples of what can go wrong so you avoid it?

The second video gives you the essential information on getting your house in order.

Lesson
3

VENTURE FINANCE OFFER(S)

Learn what an investor-centric offer looks like to get your next investment round.

Most startup founders are familiar with the concept of “product/market fit” and it’s the same concept matching your business to an investor.

  • What finance source should you choose (e.g., FFF, crowdfunding, state sponsored entrepreneur funds, accelerators and incubators, angels, micro-VC, corporate venture capital, or traditional VC firms)?

  • What geographic region should you choose (e.g. Silicon Valley, London, Berlin, Singapore, Shanghai)? 

  • Are you ready to pitch to different types of investors in different circumstances?

Positioning your venture for success means understanding the motivations, investment methodologies and performance metrics for each type of investor. This video will show you how.

Short video trailer of the Lesson 3

Lesson
4

MARKET THE OFFER(S)

Short video trailer of the Lesson 4

Learn the contents of the essential toolkit to help you find, approach and close your tech venture finance offering(s).

  • Do you have the time and the focus to do what you need to do?

  • Do you know where the fish are? 

  • Is it a good idea to employ a “fish finder?” 

  • Do you have professional advisors that are experienced in the art?  

  • Do you have an advisory board?  

  • Do you know how to navigate the corporate and securities laws that regulate how and where you may go hunting and fishing for investors?  

  • If you could attract any particular investor in the world, do you know who he or she is?

Find the answers to these questions and more in the fourth video.

Members Area of Venture Finance Masterclass

BONUS MATERIAL

Access to venture finance podcasts

All your questions answered in
the bi-monthly venture finance podcasts

Exclusive startup founder and CEO community

Join the growing community of startup founders and CEOs like you

This investment will improve your knowledge and confidence in accessing the vast pools of capital and expertise available to help you (and your competitors) launch, finance and grow a startup, small business or emerging growth companies. 

Get 90% off the Venture Finance MasterClass

Including one FREE 1-on-1 discovery call

Offer expires in

What's included

Basic Plan

Premium Plan

Learn the language investors expect to hear before they write you a check

Watch the four Venture Finance 101 Masterclass videos and in just two hours you’ll go through a crash course. This is information that will save you thousands in the money-raising process.

Every startup founder who wants third-party capital should have this fundamental knowledge of what they need to prepare to get the money they need.

In reality, just 1 in 200 founders really knows these secrets – and that’s why they get funded. Be the founder who knows these secrets. 

For entrepreneurs who like to read – the Venture Finance Masterclass book

It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.

With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.

Venture Finance Basic Masterclass downloadable audio files

Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.

You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.

Money-back guarantee

Your investment is safe with us.
Aery Advisors digital products come with a 100% no-risk, 30-day money-back guarantee policy.

Join completely risk free!

FREE 1-on-1 discovery call

Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help.

Business strategy call with venture finance mentor, Brad Furber

Take advantage of this opportunity to speak with Brad Furber about your business idea, your finance strategy, and to discuss how he can personally help you with your journey.

Price increase in

€27 

€297

€297 

€597

100% SATISFACTION GUARANTEED

We only want happy customers so we will fully refund your purchase if
the course doesn't live up to our promises

AeryAdvisors.com’s Venture Finance Masterclass comes with a 100% no-risk, money-back guarantee.

We promise you’ll see meaningful progress on your venture finance journey if you complete all the lessons. You’ll gain essential knowledge about your search for investment and how you can take it to the next level. Your team, family and startup community will be amazed by your knowledge and results, and you will be an example and an inspiration to them. Read more...

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You are protected by our 30-day money-back guarantee policy.
Join completely risk free!

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No extra charges. No hidden fees.

High-quality content

This course is the result of over 30 years’ professional experience, during which over 200 startups and emerging growth companies successfully raised capital.
Learn from the best

Why trust us?

Our experience is in helping startup founders and CEOs access the necessary knowledge, expertise and connections to attain their venture finance goals

150+

Angel and venture capital financings

50+

Mergers and acquisitions

10+

Public offerings

$ 1B+

Aggregate capital financing raised

MEET BRAD FURBER


Founder of Aery Advisors

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer who’s been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you during my entire professional career.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup, co-founder of an innovative law firm for startups and emerging growth companies, and founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

I’ve been engaged to advise on more than 150 angel and  venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings. 

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t. Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

That is what I am sharing in this course.

"

I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow.

I want to help you help yourself – by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.

Companies that trusted Brad Furber

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Testimonials

Brad helped us raise well over a million dollars

If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible,
because making sure that you're enlisting people that have that tacit knowledge, that "I've been there before" experience, to help guide you forward.

I was fortunate, that I've known Brad for a long time. He has extensive experience in raising venture capital. I've known him since he was 20 years old, and I've participated, watching him work all around the world.

Gregg Albright, CEO of iPromote

iPromote provides industry-leading display advertising solutions for enterprise resellers to sell and manage SMB advertisers of any budget size at scale.

"The printing platform Printify became the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019.
With $10.5 million in revenue, Printify ranks as 24th on the list of 
The Most Successful Companies in America according to Inc.com 2019 ratings."

If you can have somebody
experienced like Brad, that is huge because it can save you a ton of money

My advice for all the founders: it doesn't matter if it's Brad or anyone else, try to have a mentor that can guide you. And Brad is a really good one.

James Berdigans and Artis Kehris
Founders of Printify.com

"The printing platform Printify was recognized as the most powerful startup brand in the Baltics at theBaltic Brands Chart Awards Ceremony on 4 October 2019.
With $10.5 million in revenue, Printify ranks as the second fastest growing software company in America (and 24th fastest growing company), among all privately held companies, as rated by 2019 Inc. 500."

If I hadn't had Brad's coaching I'd be nowhere close to, over halfway subscribed, in a 1.5 million dollar pre-seed round, for a pre-revenue company

If you do not get your house in order, like Brad teaches, you shouldn't go out and raise money.
What I really learned was the process and the system, and getting your house in order is everything. He has an entire tool kit, to help you do that in the venture finance course, that he teaches is critical.

Samuel P. N. Cook

Samuel P. N. Cook
CEO & Founder of SanityDesk

SanityDesk is a CRM + Website Builder/Marketing Automation tool that has all of the systems a small business needs to set up, organise, and grow their business online for a low monthly cost

"The printing platform Printify became the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019.
With $10.5 million in revenue, Printify ranks as 24th on the list of 
The Most Successful Companies in America according to Inc.com 2019 ratings."

FREQUENTLY ASKED QUESTIONS


FAQ Section

How will this course impact my ability to get funding?

If you follow the steps taught in this course, then you will have the foundational knowledge, organizational structure, toolkit and, most importantly, the mindset to design an offer that will enable you to target the right sources of capital with the right types of offers to dramatically improve your prospects for success.

How long it will take to finish the course?

The PRO course consists of approximately 4.6 hours of video content, which is split up into 41+ individual lesson videos that you can watch and re-watch at any time. In addition to the lesson videos, the course has a downloadable PDF workbook that you can use to supplement the videos, as well as access to a number of downloadable forms and agreements to help you learn, plan and execute.

How much time should I spend on the course?

Course is condenced into 2 hours and four video lessons.

Is there interaction with other online students?

If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange within trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.

Can I share this course with my team?

The Venture Finance Masterclass is designed to be taken individually. If you do desire to view this within a group setting, then we ask that you respect our terms and conditions, including paying separately for each individual who is going through the course. We ask that students do not copy or redistribute the materials in any way.

When will I see results of taking this course?

We believe you will start experiencing the benefits of this course on day one. We encourage you to go through the course in the order it has been designed, as each step builds upon the knowledge and preparation of the prior step(s).

Can I get personal help and advice from Brad Furber and other Aery Advisors experts?

You can choose the Masterclass Premium version, which has a one-hour strategic venture finance call with Brad Furber.

On this call I’ll review your current state, objectively assess and challenge your offer from the perspective of a real investor and outline next steps to accelerate your venture finance journey.

After that call, we can talk about the Venture Finance Academy and if you’re ready for it.

What type of device / browser do I need?

You can view classes on any internet-enabled device, on any modern browser.

Is there homework with the course?

There are suggested exercises, tasks and steps – but no assignments are required.

What happens after I finish the class?

You can review the course materials at any time. If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange, within a trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.

Also you have one free 30-min. venture finance discovery call with one of our advisors. Please book it in advance. On this call you can discuss next steps to accelerate your venture finance journey.

Where can I take courses from?

You can take courses anywhere in the world with an internet connection.

Can I download the videos?

No, the videos are not downloadable – but they are available in your account at any time, ready for viewing (and re-watching) at any time.

What is your refund policy?

We offer full refunds up to 30 days after purchase.

I have more questions. Who do I reach out to?

You can explore our help center for more detailed questions and answers. If you have more questions, please send an email to support@aeryadvisors.com. We are always happy to help!

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