Expert advice on securing your tech startup financing
Here’s the “secret" approach to having investors
say Yes! to funding your startup
In a world of scarce resources, all entrepreneurial ventures require access to capital
With so many different sources of funding, it’s imperative that entrepreneurs avoid wasting the most precious commodity – time – in pursuing the wrong venture finance strategies
Get 67% off the Venture Finance Masterclass
Includes 1 FREE venture finance advisory call
(2 hours of video training, audio files and Ebook)
Invest 2 hours to learn exactly what's necessary
to raise the money to fund and grow your business
When you finish the course, speak to a venture finance advisor to review your venture finance plan and see how we can help you on your fundraising journey
Based on 30+ years' experience working with hundreds of successful startups and emerging growth ventures globally, including screening several thousands of potential venture finance deals, we have created and professionally produced a Venture Finance Masterclass video course that, together with our PDF Ebook, will enable you to answer questions such as:
MEMBERS AREA
2 HOURS OF VIDEO
2 HOURS OF AUDIO
EBOOK
Learn how to connect with your investors with
4 powerful venture finance Lessons
Venture Finance 101 Masterclass
Lesson
1
1
FOUNDATIONAL KNOWLEDGE
The first video is about the foundational knowledge of venture finance: the different kinds of options available.
Venture finance matters because it is, truly, the oxygen that enables your business to breathe. In other words, venture finance is an enabler to provide you with the resources to create value and build your business. Get to know all your tech startup financing options.
Without sufficient resources, a business cannot attract, retain and motivate the best people.
Without sufficient resources, a business cannot invest in the things that make it valuable, including: innovation, product and service design, sales and marketing, customer service and even general and administrative.
- When it comes to Venture Finance, are you well versed in the various ways you can get access to the resources you want and need?
- Might you choose a common stock option? Or do you prefer convertible debt?
- What’s the difference between a SAFE note and a SAFT note? Or should you select a revenue-backed note?
- Are you familiar with the three basic forms of equity financing?
- Are you familiar with the many different types of securities and instruments that you can offer prospective investors?
- If you are in the position to attract more sophisticated, bigger ticket investors, are you familiar with the key economic terms that are usually negotiated?
- There are a lot of other terms and agreements that can be negotiated. What are the key control terms?
- Are you familiar with the various ways you can incentive and compensate employees, contractors and advisors through equity compensation plans?
The first lesson explains it all
If you are going to create a compelling offer to investors, it is important that you understand the full range of options, including knowing which options are most attractive to the kind of investors that you seek to attract.
Lesson
2
2
IS YOUR STARTUP'S "HOUSE IN ORDER?"
Learn the essentials of preparing your business properly for investment, including business, financial and legal due diligence matters.
Asking third parties to invest in your business is a bit like inviting someone to come stay with you in your home. It’s important to make sure you have things neat and tidy – that there’s not piles of dirty laundry everywhere, or broken glass on the floor, or, god forbid, unflushed toilets. Uggh… If you are successful at convincing a prospective investor that your venture is an attractive opportunity, that is only the first step: you still need to get through the due diligence stage.
- What exactly does it mean?
- What are investors looking for (docs, licenses, stats etc)?
- Do you know examples of what can go wrong to avoid it?
Lesson
3
3
VENTURE FINANCE OFFER(S)
Learn what an investor-centric offer looks like to get your next multi-million investment round.
Most startup founders are familiar with product/market fit – that is, “a minimum viable product that addresses and solves a problem or existing need”, or “a good market with a product that can satisfy that market." When it comes to venture finance, that same concept also applies.
In venture finance, the product you are selling is usually some type of security. There is a large market of potential sources of financing, and that market can be segmented by type of investor or funder (e.g., friends and family, crowdfunding, state sponsored entrepreneur funds, startup accelerators and incubators, angels, micro-VC, corporate seed funds, or traditional VC firms).
Likewise, that market can be segmented by geography, typically by city or region (e.g., Silicon Valley, London, Berlin, Singapore, Shanghai etc.) It is good advice to “fish where the fish are.” Like a fisherman seeking to catch the ideal fish, you have to select the right fly/bait/lure.
The best entrepreneurs are always ready to pitch, with different pitches that can be tailored to different types of investors. In order to position your venture for success, you should understand the motivations and investment methodologies and performance metrics for each type of investor.
Lesson
4
4
MARKET THE OFFER(S)
Compile the essential toolkit to help you find, approach and close your tech venture finance offering(s).
In order to attract your ideal investor, you need to have a complete marketing kit.
Raising capital from third parties is no walk in the park. It is hard work. It requires focus. It requires time. And it usually requires travel, too.
- Do you know where the fish are?
- Is it a good idea to employ a “fish finder?
- Do you have professional advisors that are experienced in the art?
- Do you have an advisory board?
- Do you know how to navigate the corporate and securities laws that regulate how and where you may go hunting and fishing for investors?
- If you could attract any particular investor in the world, do you know who he or she is?
BONUS MATERIAL
Access to venture finance podcasts
All your questions answered in
the bi-monthly venture finance podcasts
Exclusive startup founder and CEO community
Join the growing community of startup founders and CEOs like you
This investment will improve your knowledge and confidence in accessing the vast pools of capital and expertise available to help you (and your competitors) launch, finance and grow a startup, small business or emerging growth companies.
Get 67% off the Venture Finance Masterclass
Including one FREE 1-on-1 marketing discovery call
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What's included
Basic Plan
Premium Plan
It’s one thing to hear and see the information, but smart entrepreneurs like to have it written for handy reference.
With the pre-prepared Venture Finance 101 PDF book, your notes will be easier to make and you’ll be able to follow the videos to make an action plan.
Like to listen and learn while you are driving or jogging? You’ll love these downloadable audio files.
You can listen to the Venture Finance Masterclass audio on your mobile phone, in-car or on any device you prefer at any time you want.
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Join completely risk free!
Get clarity on how you can use the Masterclass to develop your funding plan and where you can go for more help.
Take advantage of this opportunity to speak with Brad Furber about your business idea, your finance strategy, and to discuss how he can personally help you with your journey.
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We only want happy customers, so we will fully refund your purchase if
the course doesn't live up to our promises
AeryAdvisors.com’s Venture Finance 101 PRO comes with a 100% no-risk, money-back guarantee.
We promise you’ll see meaningful progress on your venture finance journey if you complete all the lessons. You’ll gain essential knowledge about your search for investment and how you can take it to the next level. Your team, family and startup community will be amazed by your knowledge and results, and you will be an example and an inspiration to them. Read more...
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High-quality content
This course is the result of over 30 years’ professional experience, during which over 200 startups and emerging growth companies successfully raised capital.
Learn from the best
Why trust us?
Our experience is in helping startup founders and CEOs access the necessary knowledge, expertise and connections to attain their venture finance goals
150+
Angel and venture capital financings
50+
Mergers and acquisitions
10+
Public offerings
$ 1B+
Aggregate capital financing raised
MEET BRAD FURBER
Founder of Aery Advisors
I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer who’s been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you during my entire professional career.
I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup, co-founder of an innovative law firm for startups and emerging growth companies, and founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.
I’ve been engaged to advise on more than 150 angel and venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings.
Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t. Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.
That is what I am sharing in this course.
"
I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow.
I want to help you help yourself – by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.
Companies that trusted Brad Furber
Testimonials
Brad helped us raise well over a million dollars
If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible,
because making sure that you're enlisting people that have that tacit knowledge, that "I've been there before" experience, to help guide you forward.
I was fortunate, that I've known Brad for a long time. He has extensive experience in raising venture capital. I've known him since he was 20 years old, and I've participated, watching him work all around the world.
Gregg Albright, CEO of iPromote
iPromote provides industry-leading display advertising solutions for enterprise resellers to sell and manage SMB advertisers of any budget size at scale.
"The printing platform Printify became the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019.
With $10.5 million in revenue, Printify ranks as 24th on the list of The Most Successful Companies in America according to Inc.com 2019 ratings."
If you can have somebody
experienced like Brad, that is huge because it can save you a ton of money
My advice for all the founders: it doesn't matter if it's Brad or anyone else, try to have a mentor that can guide you. And Brad is a really good one.
James Berdigans and Artis Kehris
Founders of Printify.com
"The printing platform Printify was recognized as the most powerful startup brand in the Baltics at theBaltic Brands Chart Awards Ceremony on 4 October 2019.
With $10.5 million in revenue, Printify ranks as the second fastest growing software company in America (and 24th fastest growing company), among all privately held companies, as rated by 2019 Inc. 500."
If I hadn't had Brad's coaching I'd be nowhere close to, over halfway subscribed, in a 1.5 million dollar pre-seed round, for a pre-revenue company
If you do not get your house in order, like Brad teaches, you shouldn't go out and raise money.
What I really learned was the process and the system, and getting your house in order is everything. He has an entire tool kit, to help you do that in the venture finance course, that he teaches is critical.
Samuel P. N. Cook
Samuel P. N. Cook
CEO & Founder of SanityDesk
SanityDesk is a CRM + Website Builder/Marketing Automation tool that has all of the systems a small business needs to set up, organise, and grow their business online for a low monthly cost
"The printing platform Printify became the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019.
With $10.5 million in revenue, Printify ranks as 24th on the list of The Most Successful Companies in America according to Inc.com 2019 ratings."
FREQUENTLY ASKED QUESTIONS
FAQ Section
The PRO course consists of approximately 4.6 hours of video content, which is split up into 41+ individual lesson videos that you can watch and re-watch at any time. In addition to the lesson videos, the course has a downloadable PDF workbook that you can use to supplement the videos, as well as access to a number of downloadable forms and agreements to help you learn, plan and execute.
Course is condenced into 2 hours and four video lessons.
If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange within trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.
The Venture Finance Masterclass is designed to be taken individually. If you do desire to view this within a group setting, then we ask that you respect our terms and conditions, including paying separately for each individual who is going through the course. We ask that students do not copy or redistribute the materials in any way.
We believe you will start experiencing the benefits of this course on day one. We encourage you to go through the course in the order it has been designed, as each step builds upon the knowledge and preparation of the prior step(s).
You can choose the Masterclass Premium version, which has a one-hour strategic venture finance call with Brad Furber.
On this call I’ll review your current state, objectively assess and challenge your offer from the perspective of a real investor and outline next steps to accelerate your venture finance journey.
After that call, we can talk about the Venture Finance Academy and if you’re ready for it.
You can view classes on any internet-enabled device, on any modern browser.
There are suggested exercises, tasks and steps – but no assignments are required.
You can review the course materials at any time. If you desire to interact with other students, you can do that through a closed online community, or group, that will enable participants to ask questions, provide feedback, share war stories and otherwise collaborate with one another. One of our core purposes is to facilitate knowledge exchange, within a trustworthy, credible and professional environments – with a view towards enabling all participants to learn, share and network.
Also you have one free 30-min. venture finance discovery call with one of our advisors. Please book it in advance. On this call you can discuss next steps to accelerate your venture finance journey.
You can take courses anywhere in the world with an internet connection.
No, the videos are not downloadable – but they are available in your account at any time, ready for viewing (and re-watching) at any time.
We offer full refunds up to 30 days after purchase.
You can explore our help center for more detailed questions and answers. If you have more questions, please send an email to support@aeryadvisors.com. We are always happy to help!
GET INVESTOR-READY NOW
Choose your option today and start raising money for your startup