Expert advice on securing your TECH STARTUP financing
Your Investor Readiness Score
Founder, here are your Investor Readiness Test Results
Watch the video below to learn how you can improve it
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For taking this small, but important step to climbing the ultimate mountain in your tech startup career.
Raising the capital you need to build your dream is the ultimate adventure.
And you are doing what any good mountain climber would do.
You are taking stock of your equipment and your supplies.
The worst thing you can do on your journey up a mountain is run out of the tools you need to get up the mountain.
So that’s exactly what I am going to do with you right now
Go over the questions you just answered, and what your answers mean to you on your journey up the mountain.
Once we finish going over your answers, I will give you a complete rundown of how you can get up that mountain, and save time and precious resources doing it.
But first of all, let’s dive into your tech startup results.
Founder, do you understand your Investment Options?
Raising outside capital for your business requires a deep understanding of the different types of capital available to you, from equity investments, to convertible debt, revenue backed notes, factoring, or plain old bank financing.
Now, let`s look at your situation.
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Getting Your Tech Startup Investment Ready
Raising money from outside investors requires you to have your ‘house in order’ legally and financially. From your organizational charter documents, to agreements among co-founders, employees, consultants, key stakeholders and outside funding sources.
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Getting Your Investment Offer Ready
To raise money, you have to have a compelling offer. Once you have your house in order, you can properly value and design an offer for investment in your company that will attract your ideal type of funding source.
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Your Fundraising Mindset
Raising money is like climbing a mountain. It takes a lot of time, effort, and careful maneuvering with the help of a trusted guide and advisor. You will spend countless hours looking for, meeting with, and trying to close investors on your offer.
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Now , you know exactly where you are on your founder’s journey up the mountain towards more funding and realizing your startup dreams.
Mountain climbing is exciting, but it requires good preparation, tools, expertise and judgment.
For more than fifty years, climbers in the Himalayas have relied on local Nepalese guides, Sherpas, to provide unparalleled local expertise.
Think of me as your Sherpa!
I’ve been up and down this funding mountain many times with many climbers.
I know the route. I know the dangers. And I know what’s necessary to reach the summit.
And let’s be realistic –
many people never reach the top –
never secure outside capital.
It’s even more difficult for Tech Startup.
More than 90% of them fail.
I’ve spent 30 years helping Tech Startup founders like you find, attract, and close investors to help them fund their dreams.
I’ve been on all sides of the table – as a lawyer, as an entrepreneur, as an angel investor, as a board advisor and as a mentor to individual startups (150 and counting).
That makes me a pretty useful Sherpa. “Mentor” or “Guide” or "Strategic Advisor" are terms I prefer.
As your experienced lead guide,
I’ve designed the most effective route up the funding mountain.
I call it
THE VENTURE FINANCE ACADEMY (VFA)
The Venture Finance Academy is a 12-month program containing everything you need to raise more capital: professionally produced video lessons, a library of essential documents, marketing tools, and six dedicated one-on-one calls with me to inspect your kit (including challenging, co-designing and collaborating with you), with a view towards properly preparing and coaching you on your climb to the summit.
If you are starting from scratch, I should take you between 1-3 months to get ready, and another 3-6 months to successfully go to market, negotiate and close your funding.
That’s quite a journey. But you’ll have help.
- Every other week you will be on a group call with me and the other Venture Finance Academy members. Where are you now? What challenges are you facing? What help do you need?
- You’ll get all the advice and support you need and the resources to do it. You won’t be alone. With the right mindset, facilitation and attitude, we will strive to achieve, together, the elusive “group genius.”
It’s not for everyone, and I want to keep it full of only the best startup founders.
I need to know that you have the right attitude to make it to the top.
If you want to get in, you first need to complete the Venture Finance 101 Masterclass.
I am not doing this for the money.
I have made more than enough through my various investments to live a comfortable life.
I am doing this because what I enjoy most in life is helping ambitious and creative people take big ideas, and make them a reality.
For companies that want to innovate and grow, that usually requires access to some type of venture finance.
That's my passion and that's my life's work.
So, to show me you are serious about being in this group,
you need to join the Venture Finance 101 MasterClass.
The short, two-hour Masterclass goes into more depth
about the four key principles of raising money
Lesson 1 - Venture Finance Foundational Knowledge
where you will learn all about the different ways you can raise money.
Lesson 2 - Get Your House in Order
where you will learn exactly what you need to do to get ready for investment from real investors.
Lesson 3 - Create A Compelling Offer
where you will learn exactly how to design an offer that will attract and close your ideal type of funding source
Lesson 4 - Go To Market
where you will learn how to strategically source leads, conduct pitches and meetings, negotiate and close your venture finance deals
Access to venture finance podcasts
All your questions answered in
the bi-monthly venture finance podcasts
Exclusive startup founder and CEO community
Join the growing community of startup founders and CEOs like you
This MasterClass is designed to give you a detailed overview of exactly what tools you will need
to put into your toolkit, and how to use those tools to raise money
By the end of this training, you should be clear on where you are right now,
and what you need to do to scale the mountain ahead of you.
Here's the honest truth,
without a guide, you likely won’t acheive the summit,
at least not without wasting a lot of precious time, energy and money.
The Masterclass tells you exactly what tools and processes you need to successfully raise outside funding.
It also has a free one-on-one discovery call with a member of my team
to review your current fundraising status and your next steps.
What if I need strategic advice right now?
You can choose the Masterclass Premium version,
which has a one-hour strategic venture finance call with me.
On this call
I’ll review your current state,
objectively assess and challenge your offer from the perspective of a real investor,
and outline next steps to accelerate your venture finance journey.
After that call, we can talk about the Venture Finance Academy and if you’re ready for it.
The Venture Finance Masterclass
Includes 1 FREE venture finance discovery call
(2 hours of video training, audio files and Ebook)
To get all the details about the Venture Finance Masterclass,
simply click on the button below and choose the plan that is right for you.
As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! ;) He's quite the poker player. If you have a startup or even an established business, you should get Brad involved sooner rather than later.
Fiduciary, Advisor, Attorney
Investor Network Builder
I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene. Brad worked with a number of startups either as founder, interim CEO, advisor, investor, and mentor.
General Partner @ Andreessen Horowitz
VP of Legal at Highspot
If you get a chance to work with Brad, take it. For almost four years I had the privilege of working with Brad and learned a tremendous amount about resolving complex legal issues and running a business strategically and with a vision. I also valued Brad’s professionalism and friendship and enjoyed collaborating with him on a daily basis. Brad hired me when I was a young lawyer, and in addition to being an outstanding manager, he also was an excellent mentor, leader and advisor, providing a solid foundation for me to succeed in my future endeavors.
Investor Network Builder
We hired Brad to assist with the acquisition of our firm by a publicly traded company. His experience, skill and advice were invaluable during that transaction. We were able to do the due diligence and some of the legal work in-house but it was great to have Brad's expertise on our side. Even though we were on the West Coast, our, acquires were on the East Coast and Brad was in Australia, I firmly believe we hired the right guy. I know we ended up with a better agreement, and would recommend others at least talk to him before doing anything.
VP of Legal at Highspot
General Partner @ Andreessen Horowitz
As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! ;) He's quite the poker player. If you have a startup you should get Brad involved.
I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene.
If you get a chance to work with Brad, take it. For almost four years I had the privilege of working with Brad and learned a tremendous amount about resolving complex legal issues and running a business strategically and with a vision. I also valued Brad’s professionalism and friendship and enjoyed collaborating with him on a daily basis.
We hired Brad to assist with the acquisition of our firm by a publicly traded company. His experience, skill and advice were invaluable during that transaction. We were able to do the due diligence and some of the legal work in-house but it was great to have Brad's expertise on our side.
Choose your option today and start raising money for your startup