VENTURE FINANCE ADVIDSOR
Expert help in raising funds
In this unprecedented post-covid economic climate of high interest, high inflation, and volatile equity and debt markets, there’s more funding capital available than ever – but also more competition and complexity to get it. You need experience on your side.
WHAT WE DO?
The process that helps you to become Investor Ready
The crystal clear roadmap helps you on your journey to closing your next funding round, and is just 3 steps away:
Step 1: Assessment & Review
Complete a detailed Venture Finance Assessment with Brad Furber to determine your current state and address what needs to be done to become truly investor-ready.
Step 2: Guide on Preparation
Update your pitch and pitch deck, due diligence locker, fundraising strategy, ideal investor prospect list, and investment offer(s).
Step 3: Action
Test your offer with real investors with confidence to negotiate and close your next funding round smarter and faster. Your venture funding advisor and coach will participate in financial and legal negotiations, including term sheet negotiations and closings with third parties.
We provide mentoring, coaching, and advisory services to help you figure out who to engage and how to manage outside service providers, without getting taken to the cleaners by open-ended billable hour engagements with high priced corporate finance firms, securities lawyers and other professional advisors.
We do not provide: direct investment or money to startups.
HOW WE DO IT?
The materials, strategies and tactics how we help you
A comprehensive venture finance assessment to determine your current state and what remains to be done to get you to your desired future state: Investor Ready.
A Venture Finance Audit to discover what you need to do to get Investment Ready.
1-on-1 Strategic Advisory calls with Brad Furber
Access to Venture Finance PRO Masterclass online course with 42 video lessons
Bi-weekly Group Coaching Calls with Brad Furber & guest speakers
Networking with external resources and expertise
A library of essential curated resources and templates
Do you need an advisor who can help you to become investor ready and be on your side of the table during ups and downs of fundraising journey?
IF you meet most of the following criteria:
Please ensure you match at least 3 of the above criteria before booking a call otherwise we reserve the right the right to cancel the call.
If this looks like you, let’s talk immediately!
Your startup is ripe for third-party investment
Fill up the form bellow and book a FREE discovery call.
On your call, you will get the chance to speak to a member of Aery Advisors to review your situation,
and then determine exactly what we can do to help you in your current situation.
What other startup founder say about working with Aery Advisors and Brad Furber
Printify Inc., headquartered in Riga, Latvia, announced in September 2021 that it successfully closed a $45 Million Series A financing, led by Index Ventures, H&M Group and Virgin Group.
Latvia’s Printify Closes $45 Million Series A Round in September 2021
I think the most expensive thing in business is the mistakes you make and mistakes in terms of the direction of where you want to bring the company, and the time you waste in going the wrong direction or focusing on the wrong thing.
And if you have somebody experienced like Brad, that is huge because it can save you a ton of money.
Having the possibility to have the advice from somebody who has been there and done that before is incredibly valuable.
-James Berdigans, Founder and ceo of Printify.com
Aery Advisors’ founder Brad Furber has been working with the co-founders of Printify since late 2016. Since that time Brad has participated in multiple financing rounds, including Printify’s Series A round. Over the years, Brad has acted on behalf of Printify in multiple capacities, including as mentor, coach, strategic litigation manager, Series A term sheet negotiator, and outside advisor to counsel Printify going forward in connection with its print on demand platform scale up globally.
ZEMP's product suite enables small and medium businesses to sell across channels, manage operations across all core disciplines, engage with customers, accept payments and ultimately grow their business.
Swiss startup raised $1.3M swiftly in 2021
When I started talking to the first potential investors and they asked "Can I have a look into your data room" and I was prepared. It was a very positive thing. It was much easier to get traction in the market. It was first preparation of 3 months and 4 months of negotiations with investors. All in all, within 7 months we raised 1.3 million dollars.
Brad was tangible, we had open conversations, coaching sessions, I had trust in him because he’s done it, he went through it, he talks from experience, and he has a very huge heritage. You accepted his advice because it worked. It is not a standard class. This is bespoke sessions with him where he focused and adapted his knowledge to my needs.
I would definitely 100% recommend it. I believe there is nothing that cannot be improved so no one has ever got from me a 10, as there is always room to improve, but I would say the experience has been a clear 9 for me.
-oliver zemp, fOUNDER and ceo OF ZEMP.IO
iPromote, headquartered in San Luis Obisbo, California, provides digital advertising technology and solutions designed to help underserved SMBs access the high growth programmatic digital advertising market in an efficient and cost-effective way.
Brad helped us raise more than $1M in equity
If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible to make sure that you're enlisting people that have that explicit knowledge, that “been there, done that" experience, to help guide you move forward.
I was fortunate that I've known Brad for a long time. I've known him since he was 20 years old and I've participated with him, watching him work all around the world. He has extensive experience helping entrepreneurs, startups and emerging growth companies raise capital globally.
In July 2021, Cohere Capital, a Boston-based private equity firm made a strategic growth investment (8 figures) in iPromote.
- Gregg Albright, CEO of iPromote
General Partner @ Andreessen Horowitz
As a partner, adviser, and friend, Brad is fantastic on all counts. I met him as a forward-thinking client (Xeriton under Brad became our first client), became the beneficiary of his valuable advice, business ideas, and introductions, and have emerged as one of his biggest fans...even though he is one of very few people who has out-negotiated me every time! ;) He's quite the poker player. If you have a startup or even an established business, you should get Brad involved sooner rather than later.
VP of Legal at Highspot
If you get a chance to work with Brad, take it. For almost four years I had the privilege of working with Brad and learned a tremendous amount about resolving complex legal issues and running a business strategically and with a vision. I also valued Brad’s professionalism and friendship and enjoyed collaborating with him on a daily basis. Brad hired me when I was a young lawyer, and in addition to being an outstanding manager, he also was an excellent mentor, leader and advisor, providing a solid foundation for me to succeed in my future endeavors.
Investor Network Builder, Founder and Mentor
I had the pleasure of working with Brad in Copenhagen as a founder, investor, and mentor. He brought the ‘Term Sheet Battle’ concept with him from the US West Coast, where he staged a mock term sheet negotiation between a startup and an investor. The local ecosystem loved the program so much that it has spawned a host of imitators in the Nordic startup scene. Brad worked with a number of startups either as founder, interim CEO, advisor, investor, and mentor.
COPMPANIES that trusted Brad Furber and Aery Advisors
in venture finance matters
WHY YOU SHOULD LISTEN US?
We help startup founders and CEOs like you access the necessary venture finance expertise and
connections to grow your venture faster, smarter and on a budget you can afford through online education
Angel and venture
Meet Brad Furber
FOUNDER OF AERY ADVISORS
I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer. I've been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you for my entire professional career (30+ years).
I want to help YOU help yourself by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.
Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.
I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I’ve been engaged to advise on more than 150 angel and venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings.
Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t.
I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup. I was co-founder of an innovative law firm for startups and emerging growth companies. Also, I was a founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.
"I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue.
I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow."
GET INVESTOR-READY NOW
Get venture finance advisor today and
start raising money for your startup