Lesson 2: The go to market toolkit

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VF Pro Masterclass for The Rude Critics Club
Module 5: Go to market
Lesson 2: The go to market toolkit

VF Pro Masterclass for The Rude Critics Club

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Module 1: Introduction & Mindset

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Lesson 1: Founder’s mindset

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Venture Finance 101 Pro Masterclass file library

Module 2: Foundational knowledge of Venture Finance

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Lesson 1: Choice of business entity & the three basic building blocks

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Lesson 2: Common Securities and Instruments overview

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Lesson 3: Key Economic Terms and Conditions

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Lesson 4: Key Control Terms and Conditions

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Lesson 5: Other Negotiable Terms and Conditions

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Lesson 6: Sweat Equity

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Lesson 7: Innovation in Venture Finance

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Lesson 8: Summary of foundation venture finance knowledge

Module 3: Prepare your company for investment

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Lesson 1: Introduction

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Lesson 2: How to make your house in order

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Lesson 3: Due diligence process

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Lesson 4: Management, employees, consultants

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Lesson 5: Debt financing

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Lesson 6: Other material agreements

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Lesson 7: Summary of ‘House in order’

Module 4: Creating Compelling investment offer

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Lesson 1: Introduction

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Lesson 2: Investor personas and empathy maps

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Lesson 3: 10 investor profiles

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Lesson 4: Friends, Family and Fools

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Lesson 5: Crowdfunding

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Lesson 6: Business Accelerator

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Lesson 7: Business incubators

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Lesson 8: Angel investors

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Lesson 9: Super angels

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Lesson 10: Micro VCs

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Lesson 11: Traditional VCs

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Lesson 12: Corporate innovation groups and corporate VCs

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Lesson 13: Venture debt or venture leasing

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Lesson 14: ICO’s and STO’s

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Lesson 15: Government support and services

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Lesson 16: Summary

Module 5: Go to market

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Lesson 1: Introduction

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Lesson 2: The go to market toolkit

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Lesson 3: Commitment to do what it takes

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Lesson 4: Common ways to secure leads

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Lesson 5: Finders

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Lesson 6: Pitching and closing

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Lesson 7: How long does it takes?

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Lesson 8: Probabilities of success

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Lesson 9: Summary

Module 6: Summary

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Lesson 1: Course summary and the next steps

Lesson 2: The go to market toolkit

Module 1: Introduction & Mindset

Module 2: Foundational knowledge of Venture Finance

Module 3: Prepare your company for investment

Module 4: Creating Compelling investment offer

Module 5: Go to market

Module 6: Summary

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