Cash is oxygen for startups.
Can you breathe?

Too many tech startups fall behind due to a lack of financial resources
Do you have enough oxygen to survive the next 12-18 months?
If there isn't time now, when will there be?

If you are raising money for your startup - take the Investor Readiness Test.
It`s a free tool to find out, are you ready to get 3rd party investment for your startup.

Venture Finance educational products and programs

Take the Investor Readiness Test and find it out.
More than 3.000 Startup founders like you took it!

It takes just 2 minutes to finish the test.

Based on your answer you will get dynamically generated page (more than 106 Millions answer variations), with review of your current business state and what you need to do to become investor ready.

4 powerful venture finance video lessons that will help you learn the language startup investors expect to hear from you before they wire you money

We help you get investor ready, and coach you through the whole process, from beginning to end, through the ups and downs, for a period of 12 months, until you raise your next funding round

We review your startup current state and help you to become investors ready, and coach you through the process during 3 month period

Term Sheet Battle

Ever how entrepreneurs and high-tech ventures "spin-out" technology from top research-intensive universities and other institutions, including how such spin-outs organize and negotiate their first round of seed capital from outside investors?  Wonder no more.  

Term Sheet Battle - DTU (2021) is a live (and on-demand recording) between a real institutional investor and real "spin-off" entrepreneur, represented by a lawyer with real experience structuring and closing transactions of this nature.  This program demystifies what is mostly a closed and poorly understood process:  the first negotiation of a "term sheet" to launch finance and grow the spin-out startup.  Read the full blog post about this event and the program.

SanityDesk is a CRM + Website Builder/Marketing Automation tool that has all of the systems a small business needs to set up, organise, and grow their business online for a low monthly cost

If I hadn't had Brad's coaching, I'd be nowhere close to over halfway subscribed in a 1.35 million dollar pre-seed round for a pre-revenue company

If you do not get your house in order as Brad teaches, you shouldn't go out and raise money.
What I really learned was that the process and the system of getting your house in order is everything. He has an entire tool kit to help you do that in the venture finance course. What he teaches is critical.


-Samuel P. N. Coo, CEO & Founder of

To Market, To Market…Home Again, Home Again, Jiggety-Jig: Part 4 of our Venture Finance Academy Case Study – How to Raise $1.35M for Your Tech Startup During a Pandemic

Going to Market - The Long Journey Ahead.Raising money is a lot like having a baby. You can’t really speed up the process without messing .... [Click to continue]

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To Market, To Market…Home Again, Home Again, Jiggety-Jig: Part 4 of our Venture Finance Academy Case Study – How to Raise $1.35M for Your Tech Startup During a Pandemic

Venture Finance Insights Weekly Newsletter

Subscribe for weekly email updates and join community of more than 5500 founders

Venture Finance Insights by Aery Advisors is a weekly newsletter with expert advice on securing your tech startup financing and summarizing relevant research, reports, articles and news related to startup and emerging growth ecosystems around the world, highlighting key insights from the industry as well as our portfolio of clients. Aery Advisors helps founders, funders and teams turn big ideas into reality.

You may opt out at any time using the unsubscribe function provided in the emails.

Why us?

We are the education, coaching and advisory business

We are not a direct investor in our customers, and we are not a "finder" or "broker/dealer".

Our experience is in helping startup founders and CEOs access the necessary knowledge, expertise and connections to attain their venture finance goals.


Angel and venture capital financings


Mergers and acquisitions


Public offerings

$ 1B+

Aggregate capital financing raised


Founder of Aery Advisors

I’m Brad Furber. I’m a seed investor, company advisor, entrepreneur and lawyer who’s been working closely with funders, intermediaries, founders and visionary entrepreneurs just like you during my entire professional career.

I’ve been a strategic mentor, advisor and angel investor in 50+ tech startups, 15 of which have already achieved an exit or liquidity event. I served as President and CEO of a bootstrapped and profitable consumer Internet software + services global tech startup, co-founder of an innovative law firm for startups and emerging growth companies, and founding business leader of a cross-faculty innovation centre at one of the world’s top 50 research intensive universities.

I’ve been engaged to advise on more than 150 angel and  venture capital financings, more than 50 mergers and acquisitions, and 10+ public offerings. 

Over the past ten years, I’ve lived and worked in four countries – the USA, Denmark, Australia and now Switzerland. I understand that each region and each jurisdiction has its own unique culture and way of doing deals. I’ve seen first hand what’s worked and what hasn’t. Venture finance is not one size fits all. It requires empathy, design thinking, legal, financial and marketing know-how, strategy, persistence and true grit.

That is what I am sharing in this course.


I spoke to a startup founder with a $400K investment from a local investor. He was planning to spend it all to generate $200K revenue. I suggested it might be smarter to spend some of it, say $15K, on a compelling venture finance offer that could improve his balance sheet by $1M or more. That’s what I’m talking about – building foundations and capabilities, and selling your dream to investors who can help you innovate, compete and grow.

I want to help you help yourself – by sharing access to knowledge, expertise and networks that will enable you to meet and exceed your venture finance goals and objectives.

Companies and Organizations that trusted Brad Furber

iPromote provides industry-leading display advertising solutions for enterprise resellers to sell and manage SMB advertisers of any budget size at scale.

Brad helped us raise well over a million dollars

If I could do it over again, I would compress the time that we spent in the early years and bring in expertise as early as possible to make sure that you're enlisting people that have that explicit knowledge, that "I've been there before" experience, to help guide you move forward.

I was fortunate that I've known Brad for a long time. I've known him since he was 20 years old and I've participated with him, watching him work all around the world. He has extensive experience in raising venture capital. 

- Gregg Albright, CEO of iPromote

What defines a startup founder?

Sir Ernest Henry Shackleton was an Anglo-Irish Antarctic explorer who led three British expeditions to the Antarctic. He was one of the principal figures of the period known as the Heroic Age of Antarctic Exploration.

Over 100 years ago, adventure capitalist and explorer Ernest Shackleton placed an ad for team members in a London newspaper. 

Does that remind you of anyone?

You’re a visionary.
You’re ambitious.
You’re passionate. 

You’ve invested time, reputation and relationships to turn your big idea into a reality

You’ve already built a prototype, and tested it with customers.
You have the nucleus of a talented team working full-time,
and you’ve convinced others to invest their precious time, energy and resources.

Perhaps you’ve already have taken third-party investment from friends, family or even fools, or
maybe you sold stock to professional angel investors or micro venture capital firms.

You want to preserve equity for those who can add the most value long-term.

You’re exploring ways of scaling up and
you know you won’t be able to make the next part of your journey solo.

You might know that it requires additional effort

You need to raise money from third parties.

You need a team.

You need access to knowledge, expertise and networks.

And with your global ambitions, you need your network to extend across national borders.

Most of all, you need cash now – a much larger injection of capital than your venture has ever raised.

You want to make a dent in the world and you think you have a fighting chance.

But here's the ugly truth

Your current condition is not as great as you're telling people

You maintain a brave face with your existing investors,
your team, and your family. But you are not sleeping well

You're anxious.

You're anxious about competitors with stronger balance sheets and bigger teams.

You're anxious that Amazon or Google or Facebook, might introduce your concept as a free feature.

You're anxious because it's hard to attract new talent, or hold on to your existing team. Good talent is expensive, and it's scarce.

You're anxious about how to enter foreign markets and how to access different pools of capital. You've read about how easy it is violate securities laws, and you have zero interest in going to jail.

You're wondering whether you organized the right kind of entity and in the right jurisdiction. You're worried that you might have sold stock to your friends and family at price that now seems too high or too low.

You wonder whether it might be easier to find the talent and capital you need in another city, or another country.

It seems your world is turning faster and faster. If you fail to hit the next milestone, your venture may go sideways, or even upside down.

You don't want to fail after investing all this time and energy.

Do you have a Plan B?
What about the rest of your team?

You’re wearing too many hats. You’re stretched too thin. 

The people you love are unhappy. Your health is suffering. Substance abuse is common. 

You want your life back. 

Imagine you had enough liquidity and capital resources to realise your plans plans with an A class team and a healthier work/life balance.

Imagine your venture was the tech venture employer of choice, with a positive culture and resources to potentialize the best people – to innovate and to make the world a better place.

You’ve already digested a lot of info about tech ventures, strategy and marketing. You value peer and expert learning.

But who’s real?

Who’s on your side of the table?

Who’s looking out for your best interests?

You’re innovative and willing to take calculated risks. But you’re short on time...

What kind of investment is right for you?

Is it possible to pivot into a blockchain venture, jump on the ICO/STO bandwagon and issue digital tokens without any equity dilution? 

If you do try an initial coin offering or security token offering, how much cash in the bank do you need to pay the lawyers, accountants, marketing firms and other advisors to execute your strategy?

What’s your backup plan if you try to do an ICO/STO and it fails?

Will venture capital financing be the solution, or will that cause you to lose creative or financial control?

Do you need one or more smart angel investors who roll-up their sleeves, or do you prefer passive angels who don’t ask too many questions?

Could traditional crowdfunding be your solution? What about trying to seek investment from a Family Office or a corporate strategic?

What about doing a reverse merger into a publicly traded shell? What are the potential risks and rewards through that type of scheme?

Bottom line – you’re ready to step up to the next level.

But in a complex and dynamic world, you’re not sure what should be your next step.

You're not alone in your journey

There are other people in the same position: other global tech venture founders and CEOs looking for the same advantages and with the same ambitions. People who want to build, innovate and scale to the next level, just like you.

There’s a group of diverse peer entrepreneurs who can engage in peer-to-peer learning and sharing, and collectively process information towards generating better strategies and decisions.

You can connect with these people – facilitated by a skilled coach/facilitator – and you can learn more, faster, and accelerate your venture finance knowledge, skills and capabilities.

Direct access to the right skills and expertise creates the right foundation to scale up.

Your time is precious. This is the best way to fuel the next phase of your growth cycle.

Imagine a facilitated forum, a neural network, of peers that can examine the fundamentals of venture finance options.

On this journey, you’ll share and support each other as you discover the steps to finance and scale up a global tech venture.

The key steps are

1. Venture Finance Foundational Knowledge

Venture finance is your oxygen – if you don’t have enough, you die.

It’s essential to understand the foundational knowledge of the full range of available venture finance options.
You might choose:

Friends family and fools (FFF)

Smart money vs other types

Angels and super angels

Venture Capital - micro, traditonal and global

Convertible notes and debt

Warrants and other equity kickers

Simple Agreement for Future Equity (SAFE)

Keep It Simple Security (KISS)

Simple Agreement for Future Tokens (SAFT)

Common stock, preferred stock and convertible preferred stock

Reverse mergers into publicly traded shells

Equity compensation

Family office financing

Corporate innovation and CVC


Cryptocurrency, initial coin
offerings (ICOs) and security token offerings (STOs)

2. Get Your House In Order

Taking money from others requires compliance with applicable corporate and securities laws. Your organizational structure and agreements (founders, equity incentive holders, investors, employees, contractors, customers and strategic partners) must be ship-shape and clean.

Do you have your corporate records in order? Has your intellectual property been properly assigned? Do you have all the appropriate agreements in place with your employees, contractors and customers?

Have all your shares been sold in compliance with law, fully paid and non-assessable? If an investor requires a legal opinion confirming this, could you provide one without undue delay or expense?

With a deeper understanding of financing options and ecosystems, you will be comfortable that there are no obstacles in your choice of entity, jurisdiction(s), intellectual property matters, stakeholder agreements and other key foundational and due diligence materials.

3. Create A Compelling Offer

Just as your offer to sell a product or service to a customer must be compelling to close sales, your offer to sell securities to investors must also be persuasive. The form of investment, including terms, conditions, and valuation will affect the appetite for it.

When you do have an opportunity to receive funds from an investor, you need to be in a position to close.

To avoid cold feet, it’s important that you send the offering materials promptly. You may need to negotiate terms and conditions, but it’s better to have an offer you can submit – and it needs to be aligned with other offers made recently.

The venture finance matters experience will require reading the right books and blogs, viewing online tutorials and Term Sheet Battles(™), and downloading industry standard templates to use with the advice of your own lawyer.

Studying real-world examples from notable startup founders and funders is critical – the failures, the also-rans and home-run stories.

Access to seasoned securities lawyers is important. They can understand current deal terms and best practices in select ecosystems and jurisdictions.

In order to create a compelling offer, you need to understand the good, the bad and the ugly in venture finance.

4. Go To Market Commitment

Even if you’ve done the hard work to gain the foundational knowledge, cleaned up your corporate house and created a compelling offer, you still need to make a larger commitment – your time.

If you need to raise a strategic round of capital to scale your business globally, you will also need to be committed to invest up to 50% or more of your time to drive and execute the project over three to six months, or even longer in some cases.

Unless you already live in one of the venture finance capitals, you will need to travel quite a bit, including one or several roadshows.

Of course if you take your focus off day-to-day operations, you need to trust that others on your team will be able to continue to drive the business at full capacity without your full-time attention.

Maybe you have a team that can do this well. If so, your chances of raising the financing will be greater. If you don’t have that team, it underscores why you may need more capital to upgrade their strength.

"The printing platform Printify was recognized as the most powerful startup brand in the Baltics at the Baltic Brands Chart Awards Ceremony on 4 October 2019. With $10.5 million in revenue, Printify ranks as the second fastest growing software company in America and the 24th fastest growing companies among all privately held companies, as rated by 2019 Inc. 500."

If you can have somebody experienced like Brad, that is huge because it can save you a ton of money

My advice for all founders: it doesn't matter if it's Brad or anyone else, try to have a mentor that can guide you. And Brad is a really good one.

At the beginning, he was giving us advice on the KISS notes and some things were unclear to us. Obviously, we didn't have that much money that we could get top-notch San Francisco lawyers to explain it to us for $500 an hour. So having Brad on our side and going through those little things that are important at the time, was very, very helpful.

-James Berdigans and Artis Kehris, Founders of